amazonOn Tuesday, Amazon Web Services announced the launch of AWS Europe Region (London). This now expands the Seattle-based tech company to 42 Availability Zones through 16 technology infrastructure regions around the world; and another five Availability Zones and two regions within France and China expected to go online within the next few months. Obviously, this new AWS Europe Region will join the existing regions (Ireland and Germany) that services more than one-hundred thousand UK-based customers. This means that as of this week, more developers, startups, and enterprises, as well as international government agencies, educational organizations, and non-profit groups will be able to take advantage of the services AWS Cloud can offer.

As part of the announcement, AWS CEO Andy Jassy said, “Our customers and APN Partners asked us to build an AWS Region in the UK, so they can run their mission-critical workloads and store sensitive data on AWS infrastructure locally.

He goes on to say that for at least the last ten years, the UK customer base has been “enthusiastic,” about using AWS to build and grow their businesses. Jassy explains that their excitement is a result of AWS Cloud having more functionality than other competing platforms; that AWS offers “an extensive APN Partner and customer ecosystem, as well as unmatched maturity, security, and performance. A local AWS Region will serve as the foundation for even more innovative cloud initiatives from the UK that can transform business, customer experiences, and enhance the local economy.”

In addition, UK Secretary of State of Culture Media and Sport, Karen Bradley, comments, “I’m delighted to welcome the opening of the UK Amazon Web Services Region, which is a strong endorsement of our approach to the digital economy. The new AWS Region shows a clear confidence in the UK being open for business and one of the best places in the world for technology companies to invest in and grow.”

Finally, UK National Technology Advisor Liam Maxwell notes, “We’re one of the first governments to implement a cloud-first policy and our reforms have saved more than £3.5 billion. We now have a competitive market to deliver cloud services onshore with the scale of AWS, meaning that companies and organizations can benefit from scalable, pay-as-you-go enterprise compute services. In the public sector, the effect on user experience, project delivery timescales, and costs will be marked. We’re delighted that AWS is now live in the UK, and look forward to it being a strong part of the ongoing transformation of our digital economy and digital government.”