AT&T Creator Lab Partners With Music Band To Offer Network Coverage During Festival
AT&T Creator Lab has partnered with the music band Thirty Seconds to Mars with a view to live streaming the group’s concert which will be held on August 12. The telecommunications giant will consequently offer interactive fan experiences and wireless connectivity at the Camp Mars Music Festival which will be taking place in Malibu, California between August 11 and August 14.
“For the first time ever, we’re giving festival-goers enhanced wireless coverage. This will help them connect with each other on site and share their experiences on social,” said the vice president of AT&T Creator Lab, Karyn Spencer.
The music festival is now in the third year which will give fans a chance to interact with the band while engaging in various activities including meditation, art installations, games yoga, hiking and more. On August 12 and 13, the band will also give live performances. Fans who can’t make in person will still be able to enjoy the experience as AT&T will be live streaming the event on Saturday night on Facebook. The event will also be live streamed on VyRT, a social broadcast platform that was started by Jared Leto, the Thirty Seconds to Mars frontman.
As Camp Mars’ exclusive wireless provider AT&T will deploy mobile cell phone towers with a view to helping the attendees stay connected to ensure they can be able to share experiences with family and friends. These portable networks will offer extra capacity and coverage whenever the AT&T network encounters a surge in traffic in one particular area. In the course of the festival the portable networks will boost the capacity of the network by close to 100%.
Time Warner acquisition
The announcement of the partnership between AT&T and Thirty Seconds to Mars coincides with AT&T saying that it would not be selling Cable News Network (CNN) once its acquisition of Time Warner is completed. This is after speculation arose that the telecommunications giant was planning on disposing of CNN and other ‘controversial’ media properties such as the TMW entertainment news website.
In an interview with The Hollywood Reporter, the head of AT&T Entertainment Group, John Stankey, said that the telecommunications provider considered news to be similar to sports since this was content that is not only urgent but also watchable across a variety of platforms and devices. Stankey also added that the editorial independence of CNN would be maintained.