Acushnet Holdings Corp. (NYSE: GOLF) and Sturm, Ruger & (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their analyst recommendations, institutional ownership, valuation, earnings, risk, dividends and profitability.

Institutional & Insider Ownership

39.2% of Acushnet Holdings Corp. shares are owned by institutional investors. Comparatively, 86.9% of Sturm, Ruger & shares are owned by institutional investors. 54.0% of Acushnet Holdings Corp. shares are owned by insiders. Comparatively, 3.9% of Sturm, Ruger & shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Profitability

This table compares Acushnet Holdings Corp. and Sturm, Ruger &’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Acushnet Holdings Corp. 4.25% 10.27% 3.91%
Sturm, Ruger & 11.74% 29.70% 22.42%

Analyst Ratings

This is a breakdown of recent ratings and target prices for Acushnet Holdings Corp. and Sturm, Ruger &, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Acushnet Holdings Corp. 0 8 6 0 2.43
Sturm, Ruger & 0 2 1 0 2.33

Acushnet Holdings Corp. presently has a consensus price target of $21.61, suggesting a potential upside of 31.37%. Sturm, Ruger & has a consensus price target of $58.00, suggesting a potential upside of 19.59%. Given Acushnet Holdings Corp.’s stronger consensus rating and higher probable upside, analysts plainly believe Acushnet Holdings Corp. is more favorable than Sturm, Ruger &.

Dividends

Acushnet Holdings Corp. pays an annual dividend of $0.48 per share and has a dividend yield of 2.9%. Sturm, Ruger & pays an annual dividend of $0.92 per share and has a dividend yield of 1.9%. Acushnet Holdings Corp. pays out 90.6% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Sturm, Ruger & pays out 23.5% of its earnings in the form of a dividend.

Earnings and Valuation

This table compares Acushnet Holdings Corp. and Sturm, Ruger &’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Acushnet Holdings Corp. $1.53 billion 0.80 $174.85 million $0.53 31.04
Sturm, Ruger & $622.49 million 1.38 $149.13 million $3.92 12.37

Acushnet Holdings Corp. has higher revenue and earnings than Sturm, Ruger &. Sturm, Ruger & is trading at a lower price-to-earnings ratio than Acushnet Holdings Corp., indicating that it is currently the more affordable of the two stocks.

Summary

Acushnet Holdings Corp. beats Sturm, Ruger & on 8 of the 15 factors compared between the two stocks.

About Acushnet Holdings Corp.

Acushnet Holdings Corp. is engaged in the design, development, manufacture and distribution of golf products. The Company is engaged in various product categories, such as golf clubs, wedges, putters, golf gloves, golf gear and golf wear. The Company operates in four segments: Titleist Golf Balls, Titleist Golf Clubs, Titleist Golf Gear and FootJoy Golf Wear. The company’s Titleist golf ball segment is engaged in designing and manufacturing a golf ball. It sells Titleist Pro V1. The Company also designs, manufactures and sells other golf balls under the Titleist brand, such as NXT Tour, Velocity and DT TruSoft, as well as under the Pinnacle brand. The Company designs, assembles and sells golf clubs (drivers, fairways, hybrids and irons) under the Titleist brand, wedges under the Vokey Design brand, and putters under the Scotty Cameron brand. Titleist golf clubs, Vokey Design wedges and Scotty Cameron putters are used by the players.

About Sturm, Ruger &

Sturm, Ruger & Company, Inc. is engaged in the design, manufacture, and sale of firearms to domestic customers. The Company operates through two segments: firearms and castings. The firearms segment manufactures and sells rifles, pistols, and revolvers principally to a range of federally licensed, independent wholesale distributors primarily located in the United States. The castings segment manufactures and sells steel investment castings and metal injection molding (MIM) parts. The Company’s design and manufacturing operations are located in the United States. The Company primarily offers products in three industry product categories: rifles, pistols, and revolvers. The Company’s firearms are sold through independent wholesale distributors, principally to the commercial sporting market. The Company manufactures firearm products under the Ruger name. The Company also manufactures and sells accessories and replacement parts for its firearms.

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