JD.com (NASDAQ: JD) and CafePress (NASDAQ:PRSS) are both retail/wholesale companies, but which is the better business? We will compare the two companies based on the strength of their institutional ownership, earnings, valuation, analyst recommendations, risk, dividends and profitability.

Analyst Ratings

This is a breakdown of current ratings for JD.com and CafePress, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
JD.com 0 2 15 0 2.88
CafePress 0 2 0 0 2.00

JD.com presently has a consensus price target of $42.94, indicating a potential upside of 5.06%. CafePress has a consensus price target of $3.50, indicating a potential upside of 59.09%. Given CafePress’ higher probable upside, analysts clearly believe CafePress is more favorable than JD.com.

Insider and Institutional Ownership

49.0% of JD.com shares are held by institutional investors. Comparatively, 13.9% of CafePress shares are held by institutional investors. 16.6% of JD.com shares are held by insiders. Comparatively, 28.8% of CafePress shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Volatility & Risk

JD.com has a beta of 1.46, indicating that its stock price is 46% more volatile than the S&P 500. Comparatively, CafePress has a beta of 0.95, indicating that its stock price is 5% less volatile than the S&P 500.

Earnings & Valuation

This table compares JD.com and CafePress’ revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
JD.com $46.51 billion N/A $499.13 million ($0.31) -131.83
CafePress $99.53 million 0.37 -$1.14 million ($0.42) -5.24

JD.com has higher revenue and earnings than CafePress. JD.com is trading at a lower price-to-earnings ratio than CafePress, indicating that it is currently the more affordable of the two stocks.


This table compares JD.com and CafePress’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
JD.com -0.95% -1.80% -0.44%
CafePress -7.11% -14.00% -10.78%


JD.com beats CafePress on 10 of the 12 factors compared between the two stocks.

About JD.com

JD.com, Inc. is an online direct sales company. The Company engages in the sale of electronics and home appliance products and general merchandise products (including audio, video products and books) sourced from manufacturers, distributors and publishers in China on the Internet through its Website, www.jd.com. It also offers an online marketplace that enables third-party sellers to sell their products to customers on the Company’s Website. The Company operates through the provision of a single class of services for accelerating and improving the delivery of its products over the Internet. The Company also offers online and in-person payment options and customer services. The Company operates approximately 210 warehouses with an aggregate gross floor area of approximately four million square meters in over 50 cities. It operates over 5,370 delivery stations and pickup stations in approximately 2,350 counties and districts across China.

About CafePress

CafePress Inc. is an online retailer of personalized products offering various gifts and accessories, including t-shirts and apparel, mugs and drinkware, and home goods, such as custom shower curtains and bed coverings. The Company conducts its business on its primary United States-based domain, CafePress.com, and also operates CafePress branded Websites for the markets in the United Kingdom, Canada and Australia. It also sells CafePress branded products through other online retail partners. Its products are customized with designs contributed through various means, including crowd-sourced user generated content, stock art licenses and licensed content relationships with entertainment companies and brands. Its facility in Louisville, Kentucky has technology and manufacturing processes that enables it to provide customized products that are individually built to order. The Company’s processes enable it to produce a range of merchandise.

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