General Mills (NYSE: GIS) and Mondelez International (NYSE:KFT) are both consumer staples companies, but which is the superior stock? We will contrast the two businesses based on the strength of their earnings, profitability, valuation, risk, dividends, analyst recommendations and institutional ownership.


This table compares General Mills and Mondelez International’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
General Mills 10.61% 38.97% 8.47%
Mondelez International 7.23% 7.78% 2.78%


General Mills pays an annual dividend of $1.96 per share and has a dividend yield of 3.6%. Mondelez International does not pay a dividend. General Mills pays out 70.8% of its earnings in the form of a dividend. General Mills has raised its dividend for 13 consecutive years.

Valuation & Earnings

This table compares General Mills and Mondelez International’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
General Mills $15.62 billion 2.03 $3.41 billion $2.77 19.86
Mondelez International N/A N/A N/A N/A N/A

General Mills has higher revenue and earnings than Mondelez International.

Analyst Recommendations

This is a summary of current recommendations and price targets for General Mills and Mondelez International, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
General Mills 4 11 1 0 1.81
Mondelez International 0 0 0 0 N/A

General Mills currently has a consensus price target of $59.15, indicating a potential upside of 7.51%. Given General Mills’ higher probable upside, equities analysts plainly believe General Mills is more favorable than Mondelez International.

Institutional & Insider Ownership

71.5% of General Mills shares are owned by institutional investors. 1.4% of General Mills shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.


General Mills beats Mondelez International on 10 of the 11 factors compared between the two stocks.

General Mills Company Profile

General Mills, Inc. is a manufacturer and marketer of branded consumer foods sold through retail stores. The Company is a supplier of branded and unbranded food products to the North American foodservice and commercial baking industries. The Company has three segments: U.S. Retail, International, and Convenience Stores and Foodservice. Its products are marketed under various brands, which include Annie’s and Betty Crocker. The Company’s U.S. Retail segment reflects business with a range of grocery stores, mass merchandisers, membership stores, natural food chains, drug, dollar and discount chains, and e-commerce grocery providers operating throughout the United States. The International segment consists of retail and foodservice businesses outside of the United States. The Convenience Stores and Foodservice segment’s product categories include ready-to-eat cereals, snacks, refrigerated yogurt, frozen meals, unbaked and fully baked frozen dough products, and baking mixes.

Mondelez International Company Profile

Mondelez International, Inc. is a snack company. The Company manufactures and markets snack food and beverage products for consumers. It operates through four segments: Latin America, Asia, Middle East, and Africa (AMEA), Europe and North America. As of December 31, 2016, its brands spanned five product categories: Biscuits (including cookies, crackers and salted snacks); Chocolate; Gum and candy; Beverages (including coffee and powdered beverages), and Cheese and grocery. Itsportfolio includes various snack brands, including Nabisco, Oreo, LU and belVita biscuits; Cadbury, Milka, Cadbury Dairy Milk and Toblerone chocolate; Trident gum; Halls candy, and Tang powdered beverages. The Company sells its products to supermarket chains, wholesalers, supercenters, club stores, mass merchandisers, distributors, convenience stores, gasoline stations, drug stores, value stores and retail food outlets. As of December 31, 2016, it sold its products to consumers in approximately 165 countries.

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