Steiner Leisure (NASDAQ: STNR) and Reading International (NASDAQ:RDI) are both cyclical consumer goods & services companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, valuation, risk, dividends, analyst recommendations, institutional ownership and earnings.

Earnings & Valuation

This table compares Steiner Leisure and Reading International’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Steiner Leisure N/A N/A N/A N/A N/A
Reading International $280.63 million 1.28 $54.47 million $1.12 13.93

Reading International has higher revenue and earnings than Steiner Leisure.

Analyst Recommendations

This is a breakdown of current ratings and target prices for Steiner Leisure and Reading International, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Steiner Leisure 0 0 0 0 N/A
Reading International 0 0 1 0 3.00

Reading International has a consensus target price of $26.50, suggesting a potential upside of 69.87%. Given Reading International’s higher probable upside, analysts plainly believe Reading International is more favorable than Steiner Leisure.

Profitability

This table compares Steiner Leisure and Reading International’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Steiner Leisure -7.69% -40.01% -12.91%
Reading International 9.36% 9.86% 3.84%

Insider & Institutional Ownership

33.3% of Reading International shares are held by institutional investors. 26.8% of Reading International shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Summary

Reading International beats Steiner Leisure on 8 of the 8 factors compared between the two stocks.

About Steiner Leisure

Steiner Leisure Limited is a United States-based global provider of spa services, medi-spa services. The Company manufactures and distributes skin, body and hair care products. It is an accredited educator teaching students the skills necessary to be a spa professional, including massage, skincare and spa management. The Company’s product brands include Bliss, Elemis, Jou, La Therapie, Mandara and Steiner skincare, wellness and haircare products. Its brands are distributed through the Company operated day spas, resorts and spas-at-sea. The Company’s maritime and resort spa divisions operate in over approximately 200 venues on land and at sea. Its education group operates schools at around 17 campuses located in Arizona, Colorado, Connecticut, Florida, Maryland, Nevada, Pennsylvania, Utah and Virginia. Its Ideal Image is spa with over approximately 70 facilities in the United States, which provides laser hair removal for men and women.

About Reading International

Reading International, Inc. (RDI) is engaged in the development, ownership and operation of multiplex cinemas in the United States, Australia, and New Zealand, and the development, ownership and operation of retail and commercial real estate in the United States, Australia and New Zealand. RDI operates through two segments: cinema exhibition and real estate. The cinema exhibition segment operates multiplex cinemas. RDI’s real estate segment includes real estate development and the rental of retail, commercial and live theater assets. The Company manages its cinema exhibition businesses around the world under various brands, including Reading Cinema, Angelika Film Centers, Consolidated Theatres and City Cinemas brands in the United States; under the Reading Cinema brand in Australia, and under the Reading Cinema and Rialto brands in New Zealand.

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