Under Armour (NYSE: UA) and V.F. Corporation (NYSE:VFC) are both mid-cap consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their profitability, dividends, risk, earnings, analyst recommendations, valuation and institutional ownership.

Valuation & Earnings

This table compares Under Armour and V.F. Corporation’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Under Armour $4.98 billion 1.44 $526.36 million $0.48 33.85
V.F. Corporation $12.01 billion 2.07 $1.87 billion $2.59 24.36

V.F. Corporation has higher revenue and earnings than Under Armour. V.F. Corporation is trading at a lower price-to-earnings ratio than Under Armour, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

31.0% of Under Armour shares are owned by institutional investors. Comparatively, 89.1% of V.F. Corporation shares are owned by institutional investors. 1.6% of V.F. Corporation shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Dividends

V.F. Corporation pays an annual dividend of $1.68 per share and has a dividend yield of 2.7%. Under Armour does not pay a dividend. V.F. Corporation pays out 64.9% of its earnings in the form of a dividend. Under Armour has raised its dividend for 44 consecutive years.

Volatility and Risk

Under Armour has a beta of 1.08, meaning that its stock price is 8% more volatile than the S&P 500. Comparatively, V.F. Corporation has a beta of 0.78, meaning that its stock price is 22% less volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of recent recommendations for Under Armour and V.F. Corporation, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Under Armour 7 10 3 0 1.80
V.F. Corporation 1 15 5 0 2.19

Under Armour currently has a consensus price target of $18.67, suggesting a potential upside of 14.87%. V.F. Corporation has a consensus price target of $60.61, suggesting a potential downside of 3.94%. Given Under Armour’s higher possible upside, equities research analysts clearly believe Under Armour is more favorable than V.F. Corporation.

Profitability

This table compares Under Armour and V.F. Corporation’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Under Armour 4.38% 11.06% 5.96%
V.F. Corporation 9.23% 27.44% 12.68%

Summary

V.F. Corporation beats Under Armour on 12 of the 17 factors compared between the two stocks.

Under Armour Company Profile

Under Armour, Inc. is engaged in the development, marketing and distribution of branded performance apparel, footwear and accessories for men, women and youth. The Company’s segments include North America, consisting of the United States and Canada; Europe, the Middle East and Africa (EMEA); Asia-Pacific; Latin America, and Connected Fitness. Its products are sold across the world and worn by athletes at all levels, from youth to professional, on playing fields around the globe, as well as by consumers with active lifestyles. The Company sells its branded apparel, footwear and accessories in North America through its wholesale and direct to consumer channels. As of December 31, 2016, the Company had approximately 151 factory house stores in North America primarily located in outlet centers throughout the United States. In addition, the Company distributes its products in North America through third-party logistics providers with primary locations in Canada, New Jersey and Florida.

V.F. Corporation Company Profile

V.F. Corporation (VF) is engaged in the design, production, procurement, marketing and distribution of branded lifestyle apparel, footwear and related products. The Company’s segments include Outdoor & Action Sports, Jeanswear, Imagewear and Sportswear. Its Outdoor & Action Sports Coalition is a group of authentic outdoor and activity-based lifestyle brands. Its product offerings include apparel, footwear, equipment, backpacks, luggage and accessories. Its Imagewear coalition consists of the Image business. Its Wrangler brand offers denim, apparel, accessories and footwear through mass merchants, specialty stores and department stores in the United States, VF-operated stores and online at www.wrangler.com. The Sportswear coalition consists of the Nautica and Kipling brand businesses in North America (the Kipling brand outside of North America is managed by the Outdoor & Action Sports coalition).

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