Under Armour (NYSE: UAA) is one of 26 publicly-traded companies in the “Apparel & Accessories” industry, but how does it compare to its peers? We will compare Under Armour to similar businesses based on the strength of its institutional ownership, risk, dividends, profitability, analyst recommendations, earnings and valuation.

Risk and Volatility

Under Armour has a beta of -0.04, indicating that its share price is 104% less volatile than the S&P 500. Comparatively, Under Armour’s peers have a beta of 0.72, indicating that their average share price is 28% less volatile than the S&P 500.

Valuation and Earnings

This table compares Under Armour and its peers top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
Under Armour $4.98 billion $526.36 million 34.88
Under Armour Competitors $2.68 billion $378.34 million -4.31

Under Armour has higher revenue and earnings than its peers. Under Armour is trading at a higher price-to-earnings ratio than its peers, indicating that it is currently more expensive than other companies in its industry.


This table compares Under Armour and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Under Armour 4.38% 10.93% 5.91%
Under Armour Competitors -1,510.85% 0.36% -4.73%

Insider & Institutional Ownership

30.5% of Under Armour shares are owned by institutional investors. Comparatively, 51.5% of shares of all “Apparel & Accessories” companies are owned by institutional investors. 16.4% of Under Armour shares are owned by company insiders. Comparatively, 25.8% of shares of all “Apparel & Accessories” companies are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Analyst Ratings

This is a breakdown of current ratings and recommmendations for Under Armour and its peers, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Under Armour 12 19 5 0 1.81
Under Armour Competitors 302 1350 1924 76 2.49

Under Armour currently has a consensus price target of $21.20, indicating a potential upside of 26.64%. As a group, “Apparel & Accessories” companies have a potential upside of 9.66%. Given Under Armour’s higher possible upside, equities analysts plainly believe Under Armour is more favorable than its peers.


Under Armour beats its peers on 7 of the 13 factors compared.

About Under Armour

Under Armour, Inc. is engaged in the development, marketing and distribution of branded performance apparel, footwear and accessories for men, women and youth. The Company’s segments include North America, consisting of the United States and Canada; Europe, the Middle East and Africa (EMEA); Asia-Pacific; Latin America, and Connected Fitness. Its products are sold across the world and worn by athletes at all levels, from youth to professional, on playing fields around the globe, as well as by consumers with active lifestyles. The Company sells its branded apparel, footwear and accessories in North America through its wholesale and direct to consumer channels. As of December 31, 2016, the Company had approximately 151 factory house stores in North America primarily located in outlet centers throughout the United States. In addition, the Company distributes its products in North America through third-party logistics providers with primary locations in Canada, New Jersey and Florida.

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