Sinclair Broadcast Group (NASDAQ: SBGI) is one of 32 public companies in the “Broadcasting” industry, but how does it contrast to its rivals? We will compare Sinclair Broadcast Group to related businesses based on the strength of its valuation, dividends, risk, analyst recommendations, institutional ownership, earnings and profitability.

Analyst Recommendations

This is a summary of recent ratings and target prices for Sinclair Broadcast Group and its rivals, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sinclair Broadcast Group 0 0 5 0 3.00
Sinclair Broadcast Group Competitors 193 961 2156 44 2.61

Sinclair Broadcast Group currently has a consensus price target of $48.60, suggesting a potential upside of 63.91%. As a group, “Broadcasting” companies have a potential upside of 23.56%. Given Sinclair Broadcast Group’s stronger consensus rating and higher possible upside, analysts plainly believe Sinclair Broadcast Group is more favorable than its rivals.

Valuation & Earnings

This table compares Sinclair Broadcast Group and its rivals gross revenue, earnings per share (EPS) and valuation.

Gross Revenue EBITDA Price/Earnings Ratio
Sinclair Broadcast Group $2.82 billion $893.47 million 10.22
Sinclair Broadcast Group Competitors $10.65 billion $3.19 billion 18.82

Sinclair Broadcast Group’s rivals have higher revenue and earnings than Sinclair Broadcast Group. Sinclair Broadcast Group is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

Institutional and Insider Ownership

80.9% of Sinclair Broadcast Group shares are owned by institutional investors. Comparatively, 51.8% of shares of all “Broadcasting” companies are owned by institutional investors. 28.2% of Sinclair Broadcast Group shares are owned by company insiders. Comparatively, 13.3% of shares of all “Broadcasting” companies are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Dividends

Sinclair Broadcast Group pays an annual dividend of $0.72 per share and has a dividend yield of 2.4%. Sinclair Broadcast Group pays out 24.8% of its earnings in the form of a dividend. As a group, “Broadcasting” companies pay a dividend yield of 1.8% and pay out 38.9% of their earnings in the form of a dividend. Sinclair Broadcast Group is clearly a better dividend stock than its rivals, given its higher yield and lower payout ratio.

Profitability

This table compares Sinclair Broadcast Group and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Sinclair Broadcast Group 9.70% 32.06% 4.29%
Sinclair Broadcast Group Competitors -21.34% 11.52% 1.96%

Volatility & Risk

Sinclair Broadcast Group has a beta of 1.83, indicating that its share price is 83% more volatile than the S&P 500. Comparatively, Sinclair Broadcast Group’s rivals have a beta of 1.51, indicating that their average share price is 51% more volatile than the S&P 500.

Summary

Sinclair Broadcast Group beats its rivals on 11 of the 15 factors compared.

Sinclair Broadcast Group Company Profile

Sinclair Broadcast Group, Inc. is a television broadcasting company. The Company focuses on providing content on its local television stations and digital platforms. The Company’s segments are broadcast, other and corporate. The Broadcast segment consists of its broadcast television stations. The content distributed through its broadcast platform consists of programming provided by third-party networks and syndicators, local news, it owns networks, and other original programming produced by it. It also owns digital and Internet media products that are complementary to its portfolio of television station related digital properties. It focuses on offering marketing solutions to advertisers. Its other business consists of original networks and content, digital and Internet solutions, technical services and other non-media investments.

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