BidaskClub lowered shares of Vera Bradley, Inc. (NASDAQ:VRA) from a sell rating to a strong sell rating in a report issued on Friday.

A number of other analysts have also weighed in on VRA. Zacks Investment Research upgraded Vera Bradley from a sell rating to a hold rating in a research note on Wednesday, August 2nd. Jefferies Group LLC reiterated a hold rating and issued a $10.00 target price on shares of Vera Bradley in a research note on Friday, July 14th. KeyCorp reiterated a hold rating on shares of Vera Bradley in a research note on Friday, August 25th. Finally, FBR & Co reiterated an outperform rating and issued a $12.00 target price on shares of Vera Bradley in a research note on Tuesday, July 11th. One research analyst has rated the stock with a sell rating, five have issued a hold rating and two have assigned a buy rating to the company. Vera Bradley presently has a consensus rating of Hold and an average price target of $10.80.

Shares of Vera Bradley (NASDAQ:VRA) opened at 7.21 on Friday. The company has a 50-day moving average of $8.17 and a 200 day moving average of $8.89. The company has a market cap of $259.31 million, a PE ratio of 25.48 and a beta of 0.86. Vera Bradley has a 12-month low of $7.11 and a 12-month high of $15.86.

Vera Bradley (NASDAQ:VRA) last released its earnings results on Wednesday, August 30th. The textile maker reported $0.13 earnings per share for the quarter, topping analysts’ consensus estimates of $0.10 by $0.03. Vera Bradley had a return on equity of 6.64% and a net margin of 2.21%. The business had revenue of $112.42 million for the quarter, compared to analyst estimates of $111.72 million. During the same quarter last year, the firm posted $0.17 earnings per share. The business’s revenue was down 5.7% compared to the same quarter last year. On average, equities research analysts expect that Vera Bradley will post $0.47 EPS for the current year.

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In other news, EVP Kimberly F. Colby sold 170,000 shares of the stock in a transaction on Thursday, September 28th. The stock was sold at an average price of $8.47, for a total transaction of $1,439,900.00. Following the transaction, the executive vice president now owns 21,655 shares of the company’s stock, valued at approximately $183,417.85. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. Also, major shareholder Michael C. Ray sold 237,500 shares of the stock in a transaction on Tuesday, September 5th. The stock was sold at an average price of $8.23, for a total value of $1,954,625.00. Following the transaction, the insider now directly owns 120,712 shares in the company, valued at approximately $993,459.76. The disclosure for this sale can be found here. 39.60% of the stock is currently owned by corporate insiders.

Several institutional investors and hedge funds have recently bought and sold shares of the company. State Street Corp grew its position in shares of Vera Bradley by 3.3% during the 2nd quarter. State Street Corp now owns 448,415 shares of the textile maker’s stock worth $4,390,000 after buying an additional 14,529 shares in the last quarter. AHL Partners LLP grew its position in shares of Vera Bradley by 133.2% during the 2nd quarter. AHL Partners LLP now owns 39,394 shares of the textile maker’s stock worth $385,000 after buying an additional 22,500 shares in the last quarter. Voya Investment Management LLC grew its position in shares of Vera Bradley by 29.4% during the 2nd quarter. Voya Investment Management LLC now owns 13,261 shares of the textile maker’s stock worth $130,000 after buying an additional 3,014 shares in the last quarter. Dimensional Fund Advisors LP grew its position in shares of Vera Bradley by 22.8% during the 2nd quarter. Dimensional Fund Advisors LP now owns 2,226,704 shares of the textile maker’s stock worth $21,776,000 after buying an additional 413,983 shares in the last quarter. Finally, Citadel Advisors LLC boosted its position in Vera Bradley by 61.6% during the second quarter. Citadel Advisors LLC now owns 435,950 shares of the textile maker’s stock valued at $4,264,000 after purchasing an additional 166,116 shares in the last quarter. 60.53% of the stock is currently owned by institutional investors and hedge funds.

About Vera Bradley

Vera Bradley, Inc (Vera Bradley) is a designer of women’s handbags, accessories, luggage and travel items, eyewear, and stationery and gifts. The Company’s segments include Direct and Indirect. The Company offers various products, including bags, travel, home and accessories. Its accessories include fashion accessories, such as wallets, eyeglass cases, jewelry, and scarves and various technology accessories.

Analyst Recommendations for Vera Bradley (NASDAQ:VRA)

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