Baozun Inc. (NASDAQ:BZUN) shares were up 1.6% on Monday . The company traded as high as $35.98 and last traded at $32.86. Approximately 1,459,000 shares changed hands during mid-day trading, a decline of 23% from the average daily volume of 1,885,332 shares. The stock had previously closed at $32.33.

A number of research analysts have weighed in on BZUN shares. Bank of America Corporation lifted their price objective on shares of Baozun from $34.00 to $38.00 and gave the company a “buy” rating in a report on Monday, September 11th. Vetr cut shares of Baozun from a “strong-buy” rating to a “buy” rating and set a $32.75 price objective for the company. in a report on Wednesday, September 6th. Citigroup Inc. started coverage on shares of Baozun in a report on Thursday, August 31st. They issued a “buy” rating and a $38.00 price objective for the company. BidaskClub cut shares of Baozun from a “strong-buy” rating to a “buy” rating in a report on Friday, August 4th. Finally, Zacks Investment Research raised shares of Baozun from a “hold” rating to a “buy” rating and set a $38.00 price objective for the company in a report on Tuesday, July 25th. Two equities research analysts have rated the stock with a hold rating, two have assigned a buy rating and two have assigned a strong buy rating to the company’s stock. The stock presently has a consensus rating of “Buy” and a consensus target price of $36.54.

The firm has a market capitalization of $1,784.76, a price-to-earnings ratio of 91.28 and a beta of 4.64.

Baozun (NASDAQ:BZUN) last announced its earnings results on Monday, August 21st. The technology company reported $0.08 earnings per share (EPS) for the quarter, missing the Thomson Reuters’ consensus estimate of $0.09 by ($0.01). Baozun had a net margin of 3.26% and a return on equity of 9.19%. The company had revenue of $131.04 million during the quarter. research analysts anticipate that Baozun Inc. will post 0.58 EPS for the current fiscal year.

Several hedge funds and other institutional investors have recently made changes to their positions in the company. Stifel Financial Corp acquired a new stake in shares of Baozun in the third quarter valued at about $211,000. Dimensional Fund Advisors LP grew its position in shares of Baozun by 27.2% in the third quarter. Dimensional Fund Advisors LP now owns 187,206 shares of the technology company’s stock valued at $6,133,000 after purchasing an additional 39,992 shares during the period. Wells Fargo & Company MN grew its position in shares of Baozun by 953.0% in the third quarter. Wells Fargo & Company MN now owns 206,405 shares of the technology company’s stock valued at $6,762,000 after purchasing an additional 186,803 shares during the period. Legal & General Group Plc acquired a new stake in shares of Baozun in the third quarter valued at about $137,000. Finally, Quantbot Technologies LP acquired a new stake in shares of Baozun in the third quarter valued at about $496,000. Institutional investors and hedge funds own 37.51% of the company’s stock.

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Baozun Company Profile

Baozun Inc is a brand e-commerce solutions company. The Company is engaged in providing end-to-end e-commerce solutions, including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment.

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