Synaptics (NASDAQ: SYNA) and PC Connection (NASDAQ:CNXN) are both small-cap computer and technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, analyst recommendations, earnings, valuation, risk, profitability and dividends.

Insider and Institutional Ownership

97.7% of Synaptics shares are held by institutional investors. Comparatively, 41.6% of PC Connection shares are held by institutional investors. 3.7% of Synaptics shares are held by insiders. Comparatively, 57.3% of PC Connection shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Volatility and Risk

Synaptics has a beta of 1.17, indicating that its share price is 17% more volatile than the S&P 500. Comparatively, PC Connection has a beta of 1.6, indicating that its share price is 60% more volatile than the S&P 500.

Valuation & Earnings

This table compares Synaptics and PC Connection’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio NetIncome Earnings Per Share Price/Earnings Ratio
Synaptics $1.72 billion 0.77 $48.80 million $0.49 79.49
PC Connection $2.69 billion 0.26 $48.11 million $1.75 14.82

Synaptics has higher revenue, but lower earnings than PC Connection. PC Connection is trading at a lower price-to-earnings ratio than Synaptics, indicating that it is currently the more affordable of the two stocks.


This table compares Synaptics and PC Connection’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Synaptics 1.06% 15.85% 8.73%
PC Connection 1.63% 10.84% 7.06%

Analyst Ratings

This is a breakdown of recent ratings and target prices for Synaptics and PC Connection, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Synaptics 5 5 7 0 2.12
PC Connection 0 0 1 0 3.00

Synaptics presently has a consensus price target of $47.53, indicating a potential upside of 22.04%. PC Connection has a consensus price target of $33.00, indicating a potential upside of 27.22%. Given PC Connection’s stronger consensus rating and higher probable upside, analysts plainly believe PC Connection is more favorable than Synaptics.


PC Connection beats Synaptics on 8 of the 14 factors compared between the two stocks.

Synaptics Company Profile

Synaptics Incorporated is engaged in the development, marketing and sale of intuitive human interface solutions for electronic devices and products. The Company is a developer and supplier of custom-designed human interface product solutions that enable people to interact with a range of mobile computing, communications, entertainment and other electronic devices. Its products include ClearPad, ClearView, TouchView, Natural ID, TouchPad, SecurePad, ClickPad and ForcePad. Its other product solutions include dual pointing solutions, TouchStyk, and TouchButtons. Its dual pointing solutions offer TouchPad with a pointing stick in a single notebook computer, enabling users to select their interface of choice. TouchStyk is a self-contained pointing stick module that uses capacitive technology similar to that used in its TouchPad. TouchButtons provide capacitive buttons and scrolling controls for an interface solution designed to replace mechanical buttons.

PC Connection Company Profile

PC Connection, Inc. is a provider of a range of information technology (IT) solutions. The Company conducts its business operations through three business segments: small- to medium-sized businesses (SMB), Large Account and Public Sector. The Company enables customers to design, enable, manage and service their IT environments. The Company’s IT products include computer systems, software and peripheral equipment, networking communications, and other products and accessories that the Company purchases from manufacturers, distributors and other suppliers. The Company also offers services involving design, configuration and implementation of IT solutions. The Company markets its products and services through its Websites, including,,, and It uses a combination of outbound telemarketing, including some on-site sales solicitation by business development managers.

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