Etsy (NASDAQ: ETSY) and Roundy's (NYSE:RNDY) are both cyclical consumer goods & services companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, institutional ownership, analyst recommendations, valuation, profitability, earnings and risk.

Institutional and Insider Ownership

77.1% of Etsy shares are held by institutional investors. 4.0% of Etsy shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.


This table compares Etsy and Roundy's’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Etsy 3.77% 9.19% 5.32%
Roundy's -0.89% N/A -3.14%

Analyst Ratings

This is a summary of current ratings and price targets for Etsy and Roundy's, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Etsy 0 10 3 0 2.23
Roundy's 0 0 0 0 N/A

Etsy currently has a consensus target price of $15.33, suggesting a potential downside of 7.91%. Given Etsy’s higher probable upside, analysts clearly believe Etsy is more favorable than Roundy's.

Earnings & Valuation

This table compares Etsy and Roundy's’ top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio NetIncome Earnings Per Share Price/Earnings Ratio
Etsy $364.97 million 5.55 -$29.90 million $0.12 138.75
Roundy's N/A N/A N/A ($0.06) -60.00

Roundy's has higher revenue, but lower earnings than Etsy. Roundy's is trading at a lower price-to-earnings ratio than Etsy, indicating that it is currently the more affordable of the two stocks.


Etsy beats Roundy's on 9 of the 9 factors compared between the two stocks.

About Etsy

Etsy, Inc. (Etsy) operates a marketplace where people around the world connect, both online and offline, to make, sell and buy goods. The Company offers a range of seller services and tools that help entrepreneurs start, grow and manage their businesses. The Company’s community includes Etsy sellers, Etsy buyers, Etsy employees, its partners and investors. As of December 31, 2016, its platform connected 1.7 million active Etsy sellers and 28.6 million active Etsy buyers. Etsy sellers join its community to participate in its markets to express their creativity. Etsy sellers range from hobbyists to professional merchants, and have a range of personal and professional goals. Its supports a group of artists, makers, designers and collectors from around the world. Its services platform includes seller services, seller tools and education. The Company’s seller services include Direct Checkout, Promoted Listings, Shipping Labels and Pattern by Etsy.

About Roundy's

Roundy’s, Inc. is a Midwest supermarket chain. The Company offers a range of products, stocking around 45,000 different items. Its stores sell nationally advertised brands, as well as products under the Roundy’s own-brand labels. Its products are classified into non-perishable, perishable and non-food. Non-perishable food categories include grocery, frozen and dairy products. Perishable categories include produce, meat, seafood, deli, bakery and floral. Non-food includes general merchandise, health and beauty care, pharmacy and alcohol. It classifies products into primary categories, including grocery, frozen and dairy; produce; meat and seafood; bakery; deli, cheese and prepared foods; floral; general merchandise; alcohol; pharmacy; and health and beauty care. Its retail operations consists of around 148 grocery stores, with 119 stores in Wisconsin operating under the Pick ‘n Save, Copps and Metro Market banners and 29 stores in Illinois operating under the Mariano’s banner.

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