(NYSE: DESP) and The Priceline Group (NASDAQ:PCLN) are both travel agents companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, earnings, dividends, profitability, risk, valuation and analyst recommendations.

Insider & Institutional Ownership

72.6% of shares are held by institutional investors. Comparatively, 94.7% of The Priceline Group shares are held by institutional investors. 0.2% of The Priceline Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Analyst Recommendations

This is a breakdown of current recommendations for and The Priceline Group, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score 0 2 3 0 2.60
The Priceline Group 0 8 22 0 2.73 presently has a consensus price target of $35.80, suggesting a potential upside of 38.76%. The Priceline Group has a consensus price target of $2,012.85, suggesting a potential upside of 17.37%. Given’s higher possible upside, equities research analysts plainly believe is more favorable than The Priceline Group.


This table compares and The Priceline Group’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets N/A N/A N/A
The Priceline Group 29.20% 33.02% 16.35%

Earnings & Valuation

This table compares and The Priceline Group’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio $411.16 million 4.22 $17.79 million $0.53 48.68
The Priceline Group $10.74 billion 7.80 $2.13 billion $71.40 24.08

The Priceline Group has higher revenue and earnings than The Priceline Group is trading at a lower price-to-earnings ratio than, indicating that it is currently the more affordable of the two stocks.


The Priceline Group beats on 11 of the 12 factors compared between the two stocks.

About Corp is an Argentina-based travel agency. The Company’s activities are divided into two business segments: Air, as well as Packages, Hotels and Other Travel Products. The Air division focuses on the sale of airline tickets. The Packages, Hotels and Other Travel Products division includes sales of travel packages with or without airline tickets and hotel rooms, as well as stand-alone sales of hotel rooms, including vacation rentals, car rentals, bus tickets, cruise tickets, travel insurance and destination services. Its destinations include Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Spain, the United States, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Dominican Republic, Uruguay and Venezuela. The Company operates through a number of subsidiaries in Latin America and the United States.

About The Priceline Group

The Priceline Group Inc. is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its, and brands. Its other brands include KAYAK, and OpenTable, Inc. (OpenTable). As of December 31, 2016, offered accommodation reservation services for over 1,115,000 properties in over 220 countries and territories on its various Websites and in over 40 languages, which included over 568,000 vacation rental properties (updated property counts were available on the Website).

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