Buckle (NYSE: BKE) and Tilly's (NYSE:TLYS) are both small-cap retail/wholesale companies, but which is the better business? We will contrast the two businesses based on the strength of their institutional ownership, risk, analyst recommendations, dividends, valuation, earnings and profitability.

Earnings and Valuation

This table compares Buckle and Tilly's’ top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Buckle $974.87 million 1.23 $97.96 million $1.73 14.25
Tilly's $568.95 million 0.80 $11.41 million $0.49 32.37

Buckle has higher revenue and earnings than Tilly's. Buckle is trading at a lower price-to-earnings ratio than Tilly's, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a summary of current ratings and price targets for Buckle and Tilly's, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Buckle 1 0 0 0 1.00
Tilly's 0 1 2 0 2.67

Buckle presently has a consensus target price of $13.00, suggesting a potential downside of 47.26%. Tilly's has a consensus target price of $14.00, suggesting a potential downside of 11.73%. Given Tilly's’ stronger consensus rating and higher probable upside, analysts clearly believe Tilly's is more favorable than Buckle.


Buckle pays an annual dividend of $1.00 per share and has a dividend yield of 4.1%. Tilly's does not pay a dividend. Buckle pays out 57.8% of its earnings in the form of a dividend. Buckle has increased its dividend for 3 consecutive years.


This table compares Buckle and Tilly's’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Buckle 9.17% 19.13% 14.39%
Tilly's 2.50% 10.19% 6.28%

Institutional & Insider Ownership

59.7% of Buckle shares are owned by institutional investors. Comparatively, 43.5% of Tilly's shares are owned by institutional investors. 41.7% of Buckle shares are owned by company insiders. Comparatively, 50.1% of Tilly's shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Volatility & Risk

Buckle has a beta of 1.1, meaning that its stock price is 10% more volatile than the S&P 500. Comparatively, Tilly's has a beta of -0.42, meaning that its stock price is 142% less volatile than the S&P 500.


Buckle beats Tilly's on 11 of the 17 factors compared between the two stocks.

About Buckle

The Buckle, Inc. is a retailer of casual apparel, footwear and accessories for young men and women. As of January 28, 2017, the Company operated 467 retail stores in 44 states throughout the United States under the names Buckle and The Buckle. The Company markets a selection of brand name casual apparel, including denims, other casual bottoms, tops, sportswear, outerwear, accessories and footwear. The Company provides customer services, such as free hemming, free gift-wrapping, easy layaways, the Buckle private label credit card, and a guest loyalty program. The Company offers denims from brands, such as Miss Me, Rock Revival, Big Star Vintage, Buffalo Jeans, KanCan, Flying Monkey and Levi’s. Its other brands include Hurley, Billabong, Affliction, American Fighter, Fast & Furious, Oakley, Fox, Puma, Obey, RVCA, Salvage, 7 Diamonds, Nixon, Amuse Society, Free People, White Crow, Corral, Reef, Kustom, Timberland, UGG, TOMS, SAXX, Stance, Lokai, Ray-Ban, and Fossil.

About Tilly's

Tilly’s, Inc. is a destination specialty retailer of casual apparel, footwear and accessories for young men, young women, boys and girls. The Company offers an unparalleled selection of relevant brands, styles, colors, sizes and price points. The Company’s apparel merchandise includes branded, fashion and styles for tops, outerwear, bottoms and dresses. Its accessories merchandise includes backpacks, hats, sunglasses, headphones, handbags, watches, jewelry and others. The Company offers its products through stores and Website. The Company operates over 220 stores in approximately 30 states. The Company’s stores are located in malls, lifestyle centers, power centers, community centers, outlet centers and street-front locations. The Company also operates an e-commerce platform for desktop and mobile. The Company’s third-party brands include AYC, Adidas, Billabong, Converse, Hurley, Nixon, JanSport, LRG and Stance, among others.

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