Media headlines about The Rubicon Project (NYSE:RUBI) have been trending somewhat positive recently, Accern reports. The research firm ranks the sentiment of media coverage by analyzing more than 20 million blog and news sources in real time. Accern ranks coverage of publicly-traded companies on a scale of negative one to one, with scores closest to one being the most favorable. The Rubicon Project earned a news sentiment score of 0.15 on Accern’s scale. Accern also assigned headlines about the software maker an impact score of 46.2562377508761 out of 100, meaning that recent media coverage is somewhat unlikely to have an impact on the stock’s share price in the immediate future.

Here are some of the headlines that may have impacted Accern Sentiment Analysis’s rankings:

Several equities research analysts have weighed in on the company. B. Riley reissued a “neutral” rating and set a $5.00 price objective on shares of The Rubicon Project in a research note on Tuesday, September 12th. Citigroup reduced their price objective on The Rubicon Project from $6.00 to $4.00 and set a “neutral” rating on the stock in a research note on Tuesday, September 26th. Finally, Needham & Company LLC reissued a “hold” rating on shares of The Rubicon Project in a research note on Friday, November 3rd. Two equities research analysts have rated the stock with a sell rating and eight have issued a hold rating to the stock. The company has an average rating of “Hold” and an average target price of $5.61.

The Rubicon Project (NYSE RUBI) opened at $2.21 on Tuesday. The company has a market capitalization of $110.04, a P/E ratio of -0.71 and a beta of 1.25. The Rubicon Project has a 52 week low of $1.68 and a 52 week high of $9.16.

The Rubicon Project (NYSE:RUBI) last released its earnings results on Thursday, November 2nd. The software maker reported ($0.14) EPS for the quarter, missing analysts’ consensus estimates of ($0.12) by ($0.02). The business had revenue of $35.20 million for the quarter, compared to the consensus estimate of $39.38 million. The Rubicon Project had a negative net margin of 77.31% and a negative return on equity of 9.23%. The company’s quarterly revenue was down 41.9% compared to the same quarter last year. During the same period in the prior year, the company posted $0.20 EPS.

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About The Rubicon Project

The Rubicon Project, Inc offers a technology solution to automate the purchase and sale of advertising for buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video; utilizing various inventory types, including direct sale of inventory and real-time bidding (RTB), and across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards.

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