Traders sold shares of Alphabet Inc (NASDAQ:GOOG) on strength during trading hours on Friday. $397.76 million flowed into the stock on the tick-up and $539.09 million flowed out of the stock on the tick-down, for a money net flow of $141.33 million out of the stock. Of all stocks tracked, Alphabet had the 7th highest net out-flow for the day. Alphabet traded up $16.74 for the day and closed at $1,122.26

GOOG has been the subject of a number of recent analyst reports. Wells Fargo & Co restated a “buy” rating on shares of Alphabet in a research report on Friday, October 27th. UBS Group restated a “buy” rating on shares of Alphabet in a research report on Friday, October 27th. Societe Generale restated a “buy” rating on shares of Alphabet in a research report on Friday, October 27th. Vetr cut shares of Alphabet from a “buy” rating to a “hold” rating and set a $1,065.12 price objective for the company. in a research report on Thursday, December 7th. Finally, Oppenheimer restated an “outperform” rating on shares of Alphabet in a research report on Friday, October 27th. Two equities research analysts have rated the stock with a sell rating, six have issued a hold rating, thirty-seven have given a buy rating and one has given a strong buy rating to the company’s stock. The stock presently has a consensus rating of “Buy” and an average price target of $1,052.31.

The company has a market cap of $782,040.00, a P/E ratio of 37.38 and a beta of 0.94. The company has a debt-to-equity ratio of 0.03, a quick ratio of 5.73 and a current ratio of 5.77.

Alphabet (NASDAQ:GOOG) last issued its earnings results on Thursday, October 26th. The information services provider reported $9.57 earnings per share (EPS) for the quarter, beating the Thomson Reuters’ consensus estimate of $8.31 by $1.26. Alphabet had a net margin of 20.09% and a return on equity of 14.26%. The business had revenue of $27.77 billion during the quarter, compared to the consensus estimate of $27.17 billion. During the same period last year, the business posted $9.06 EPS. Alphabet’s revenue was up 23.7% on a year-over-year basis.

In related news, VP James Grier Campbell sold 183 shares of the firm’s stock in a transaction dated Wednesday, November 1st. The shares were sold at an average price of $1,017.21, for a total value of $186,149.43. The sale was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, CEO Sundar Pichai sold 4,000 shares of the firm’s stock in a transaction dated Wednesday, October 18th. The shares were sold at an average price of $993.58, for a total transaction of $3,974,320.00. Following the completion of the sale, the chief executive officer now owns 1,471 shares of the company’s stock, valued at $1,461,556.18. The disclosure for this sale can be found here. Insiders sold a total of 36,900 shares of company stock valued at $37,877,147 over the last quarter. 13.92% of the stock is currently owned by company insiders.

A number of large investors have recently modified their holdings of the stock. Perennial Advisors LLC raised its holdings in Alphabet by 8.7% in the 2nd quarter. Perennial Advisors LLC now owns 3,232 shares of the information services provider’s stock valued at $2,937,000 after acquiring an additional 260 shares during the period. One Capital Management LLC raised its holdings in Alphabet by 5.0% in the 2nd quarter. One Capital Management LLC now owns 3,213 shares of the information services provider’s stock valued at $2,920,000 after acquiring an additional 154 shares during the period. Northeast Investment Management raised its holdings in Alphabet by 4.4% in the 2nd quarter. Northeast Investment Management now owns 12,678 shares of the information services provider’s stock valued at $11,521,000 after acquiring an additional 537 shares during the period. Taurus Asset Management LLC raised its holdings in Alphabet by 0.9% in the 2nd quarter. Taurus Asset Management LLC now owns 25,960 shares of the information services provider’s stock valued at $23,591,000 after acquiring an additional 220 shares during the period. Finally, AKO Capital LLP raised its holdings in Alphabet by 6.8% in the 2nd quarter. AKO Capital LLP now owns 51,624 shares of the information services provider’s stock valued at $46,912,000 after acquiring an additional 3,289 shares during the period. Institutional investors and hedge funds own 34.63% of the company’s stock.

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About Alphabet

Alphabet Inc is a holding company. The Company’s businesses include Google Inc (Google) and its Internet products, such as Access, Calico, CapitalG, GV, Nest, Verily, Waymo and X. The Company’s segments include Google and Other Bets. The Google segment includes its Internet products, such as Search, Ads, Commerce, Maps, YouTube, Google Cloud, Android, Chrome and Google Play, as well as its hardware initiatives.

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