Snap (NYSE: SNAP) and RumbleON (OTCMKTS:RMBL) are both technology companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, valuation, earnings, profitability, risk, analyst recommendations and dividends.

Profitability

This table compares Snap and RumbleON’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Snap -417.61% -97.08% -88.55%
RumbleON N/A N/A N/A

Valuation & Earnings

This table compares Snap and RumbleON’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Snap $824.95 million 27.44 -$514.64 million ($3.31) -5.68
RumbleON N/A N/A N/A ($0.58) -6.91

RumbleON has lower revenue, but higher earnings than Snap. RumbleON is trading at a lower price-to-earnings ratio than Snap, indicating that it is currently the more affordable of the two stocks.

Institutional & Insider Ownership

19.0% of Snap shares are held by institutional investors. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Analyst Recommendations

This is a summary of current ratings for Snap and RumbleON, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Snap 13 18 13 0 2.00
RumbleON 0 0 2 0 3.00

Snap currently has a consensus target price of $18.47, suggesting a potential downside of 1.76%. RumbleON has a consensus target price of $7.38, suggesting a potential upside of 83.92%. Given RumbleON’s stronger consensus rating and higher possible upside, analysts plainly believe RumbleON is more favorable than Snap.

Summary

RumbleON beats Snap on 6 of the 10 factors compared between the two stocks.

Snap Company Profile

Snap Inc., formerly Snapchat, Inc., is a camera company. The Company’s flagship product, Snapchat, is a camera application that helps people to communicate through short videos and images known as a Snap. The Company offers three ways for people to make Snaps: the Snapchat application, Publishers Tools that help its partners to create Publisher Stories, and Spectacles, its sunglasses that make Snaps. Snaps are viewed primarily through the Snapchat application, but can also be embedded on the Web or on television in certain circumstances. Snapchat opens directly into the Camera, helping in creating a Snap and sending it to friends. The Company’s advertising products include Snap Ads and Sponsored Creative Tools, such as Sponsored Lenses and Sponsored Geofilters. As of December 31, 2016, on an average, 158 million people used Snapchat every day to Snap with family, watch Stories from friends, see events from around the world, and explore curated content from publishers.

RumbleON Company Profile

RumbleON, Inc. (RumbleON), formerly Smart Server Inc., is a development-stage company. The Company focuses on creating an e-commerce platform facilitating the ability of both consumers and dealers to Buy-Sell-Trade-Finance pre-owned recreation vehicles (RV). Serving both consumers and dealers, RumbleON makes such consumers or dealers a cash offer for the purchase of their vehicle. In addition, RumbleON offers an inventory of vehicles for sale on its Website and offers financing and associated products. RumbleON utilizes partner dealers in the acquisition of motorcycles, as well as to provide inspection, reconditioning and distribution services. Its product suite has modules supporting the motorcycle, RV, and marine and auto segments. As of December 31, 2016, the Company had not generated any revenue.

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