QAD (NASDAQ: QADA) and AppFolio (NASDAQ:APPF) are both small-cap computer and technology companies, but which is the better stock? We will compare the two companies based on the strength of their risk, profitability, earnings, institutional ownership, analyst recommendations, valuation and dividends.


This table compares QAD and AppFolio’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
QAD -6.40% -2.06% -0.86%
AppFolio 4.37% 7.91% 5.99%


QAD pays an annual dividend of $0.14 per share and has a dividend yield of 0.3%. AppFolio does not pay a dividend. QAD pays out -13.6% of its earnings in the form of a dividend.

Volatility & Risk

QAD has a beta of 1.07, suggesting that its share price is 7% more volatile than the S&P 500. Comparatively, AppFolio has a beta of 0.52, suggesting that its share price is 48% less volatile than the S&P 500.

Analyst Ratings

This is a breakdown of recent ratings and target prices for QAD and AppFolio, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
QAD 0 1 3 0 2.75
AppFolio 0 4 1 0 2.20

QAD currently has a consensus target price of $44.50, indicating a potential upside of 11.11%. AppFolio has a consensus target price of $42.50, indicating a potential upside of 6.78%. Given QAD’s stronger consensus rating and higher possible upside, analysts plainly believe QAD is more favorable than AppFolio.

Valuation & Earnings

This table compares QAD and AppFolio’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
QAD $277.97 million 2.77 -$15.45 million ($1.03) -38.88
AppFolio $105.59 million 12.80 -$8.28 million $0.16 248.77

AppFolio has lower revenue, but higher earnings than QAD. QAD is trading at a lower price-to-earnings ratio than AppFolio, indicating that it is currently the more affordable of the two stocks.

Insider and Institutional Ownership

44.9% of QAD shares are owned by institutional investors. Comparatively, 24.7% of AppFolio shares are owned by institutional investors. 44.1% of QAD shares are owned by insiders. Comparatively, 44.8% of AppFolio shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

QAD Company Profile

QAD Inc. (QAD) is a provider of vertically oriented enterprise software solutions for global manufacturing companies across the automotive, life sciences, consumer products, food and beverage, high technology and industrial products industries. QAD Enterprise Applications enables measurement and control of business processes and supports operational requirements, including financials, manufacturing, demand and supply chain planning, customer management, business intelligence and business process management. QAD delivers components of its solution for a range of mobile platforms. The Company’s mobile suite includes a requisition approval solution, a mobile business intelligence solution, mobile browse capability and mobile application monitoring tools to support system administrators. Its mobile browse capability allows users to view, filter and sort data accessible through QAD Browses within QAD Enterprise Applications using mobile devices.

AppFolio Company Profile

AppFolio, Inc. is a provider of industry-specific, cloud-based software solutions for small and medium-sized businesses (SMBs) in the property management and legal industries. The Company’s mobile-optimized software solutions enable its customers to work at any time and from anywhere across multiple devices. Its property management software provides small and medium-sized property managers with an end-to-end solution to their business needs. The Company’s legal software provides solo practitioners and small law firms with a streamlined practice and case management solution, allowing them to manage their practices and case load. It also offers Value+ services, such as its professionally designed Websites and electronic payment services. The Company’s property manager customers include third-party managers and owner-operators, managing single- and multi-family residences, commercial property and student housing, as well as mixed real estate portfolios.

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