Traders purchased shares of Nielsen N.V. (NYSE:NLSN) on weakness during trading on Friday after the company announced weaker than expected quarterly earnings. $79.16 million flowed into the stock on the tick-up and $57.09 million flowed out of the stock on the tick-down, for a money net flow of $22.07 million into the stock. Of all companies tracked, Nielsen had the 20th highest net in-flow for the day. Nielsen traded down ($0.20) for the day and closed at $33.70The business services provider reported $0.71 earnings per share for the quarter, missing the Thomson Reuters’ consensus estimate of $0.75 by ($0.04). Nielsen had a net margin of 6.53% and a return on equity of 16.85%. The company had revenue of $1.76 billion for the quarter, compared to the consensus estimate of $1.76 billion. During the same period in the prior year, the firm posted $0.44 EPS. The business’s revenue was up 6.3% on a year-over-year basis.

NLSN has been the subject of several research analyst reports. Deutsche Bank set a $35.00 price target on shares of Nielsen and gave the company a “hold” rating in a research note on Wednesday, November 29th. BMO Capital Markets reaffirmed a “market perform” rating and set a $44.00 price target on shares of Nielsen in a research note on Thursday, October 26th. Morgan Stanley decreased their price target on shares of Nielsen from $50.00 to $49.00 and set an “overweight” rating for the company in a research note on Thursday, October 26th. Citigroup raised shares of Nielsen from a “neutral” rating to a “buy” rating and set a $45.00 price target for the company in a research note on Friday, November 17th. Finally, Macquarie downgraded shares of Nielsen from an “outperform” rating to a “neutral” rating and set a $38.00 price target for the company. in a research note on Tuesday, January 2nd. Two investment analysts have rated the stock with a sell rating, eight have issued a hold rating and nine have assigned a buy rating to the stock. Nielsen currently has a consensus rating of “Hold” and a consensus price target of $42.71.

In other Nielsen news, CEO Dwight Barns acquired 13,631 shares of Nielsen stock in a transaction that occurred on Friday, December 1st. The stock was bought at an average price of $36.86 per share, with a total value of $502,438.66. The purchase was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this link. Also, Director Luca Guerrino De acquired 1,369 shares of Nielsen stock in a transaction that occurred on Monday, November 13th. The stock was acquired at an average cost of $36.54 per share, with a total value of $50,023.26. The disclosure for this purchase can be found here. Insiders own 0.67% of the company’s stock.

A number of hedge funds and other institutional investors have recently added to or reduced their stakes in the business. Barrow Hanley Mewhinney & Strauss LLC grew its holdings in Nielsen by 72.9% in the fourth quarter. Barrow Hanley Mewhinney & Strauss LLC now owns 10,221,478 shares of the business services provider’s stock worth $372,062,000 after purchasing an additional 4,310,880 shares during the last quarter. Vontobel Asset Management Inc. grew its holdings in Nielsen by 51.2% in the fourth quarter. Vontobel Asset Management Inc. now owns 6,898,520 shares of the business services provider’s stock worth $257,335,000 after purchasing an additional 2,334,866 shares during the last quarter. Bank of New York Mellon Corp grew its holdings in Nielsen by 0.3% in the third quarter. Bank of New York Mellon Corp now owns 6,505,579 shares of the business services provider’s stock worth $269,656,000 after purchasing an additional 18,276 shares during the last quarter. Parnassus Investments CA grew its holdings in Nielsen by 107.5% in the fourth quarter. Parnassus Investments CA now owns 5,187,500 shares of the business services provider’s stock worth $188,825,000 after purchasing an additional 2,687,500 shares during the last quarter. Finally, Boston Partners grew its holdings in Nielsen by 3.6% in the third quarter. Boston Partners now owns 4,062,685 shares of the business services provider’s stock worth $168,398,000 after purchasing an additional 141,937 shares during the last quarter. 96.27% of the stock is currently owned by institutional investors and hedge funds.

The company has a debt-to-equity ratio of 1.88, a current ratio of 1.41 and a quick ratio of 1.41. The stock has a market cap of $12,090.24, a price-to-earnings ratio of 27.85, a PEG ratio of 1.73 and a beta of 0.91.

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About Nielsen

Nielsen N.V. (Nielsen), formerly Nielsen Holdings N.V., is an information and measurement company. The Company is engaged in providing clients with an understanding of consumers and consumer behavior. The Company delivers media and marketing information, and analytics on a global and local basis. Nielsen operates through two business segments: Buy and Watch.

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