Prescott Group Capital Management L.L.C. lowered its stake in shares of The Rubicon Project Inc (NYSE:RUBI) by 14.0% in the fourth quarter, Holdings Channel reports. The fund owned 695,478 shares of the software maker’s stock after selling 112,778 shares during the quarter. Prescott Group Capital Management L.L.C.’s holdings in The Rubicon Project were worth $1,301,000 at the end of the most recent quarter.

Several other hedge funds and other institutional investors also recently bought and sold shares of the company. Sessa Capital IM L.P. increased its stake in shares of The Rubicon Project by 76.5% during the 3rd quarter. Sessa Capital IM L.P. now owns 2,262,748 shares of the software maker’s stock valued at $8,802,000 after acquiring an additional 980,420 shares during the last quarter. Dimensional Fund Advisors LP increased its stake in shares of The Rubicon Project by 9.5% during the 3rd quarter. Dimensional Fund Advisors LP now owns 2,045,001 shares of the software maker’s stock valued at $7,955,000 after acquiring an additional 178,210 shares during the last quarter. Vanguard Group Inc. increased its stake in shares of The Rubicon Project by 5.8% during the 2nd quarter. Vanguard Group Inc. now owns 1,712,725 shares of the software maker’s stock valued at $8,802,000 after acquiring an additional 93,265 shares during the last quarter. Citadel Advisors LLC increased its stake in shares of The Rubicon Project by 30.6% during the 3rd quarter. Citadel Advisors LLC now owns 935,350 shares of the software maker’s stock valued at $3,639,000 after acquiring an additional 218,914 shares during the last quarter. Finally, State Street Corp increased its stake in shares of The Rubicon Project by 10.2% during the 2nd quarter. State Street Corp now owns 910,293 shares of the software maker’s stock valued at $4,681,000 after acquiring an additional 84,345 shares during the last quarter. 62.82% of the stock is owned by institutional investors.

Shares of The Rubicon Project Inc (NYSE:RUBI) opened at $1.66 on Friday. The Rubicon Project Inc has a fifty-two week low of $1.53 and a fifty-two week high of $9.05.

A number of research analysts have recently commented on RUBI shares. B. Riley reaffirmed a “hold” rating and set a $5.00 price objective on shares of The Rubicon Project in a research note on Monday, October 23rd. Citigroup dropped their price objective on shares of The Rubicon Project from $4.00 to $3.00 and set a “neutral” rating for the company in a research note on Friday, November 3rd. Needham & Company LLC reiterated a “hold” rating on shares of The Rubicon Project in a report on Friday, November 3rd. Craig Hallum upgraded The Rubicon Project from a “hold” rating to a “buy” rating in a report on Monday, January 22nd. Finally, ValuEngine upgraded The Rubicon Project from a “strong sell” rating to a “sell” rating in a report on Friday, February 2nd. Two equities research analysts have rated the stock with a sell rating, seven have assigned a hold rating and one has given a buy rating to the company’s stock. The Rubicon Project has an average rating of “Hold” and a consensus target price of $5.61.

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About The Rubicon Project

The Rubicon Project, Inc offers a technology solution to automate the purchase and sale of advertising for buyers and sellers. The Company’s solution enables buyers and sellers to purchase and sell a range of advertising units, including display and video; utilizing various inventory types, including direct sale of inventory and real-time bidding (RTB), and across digital channels, including mobile Web, mobile application and desktop, as well as across various out of home channels, such as digital billboards.

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Institutional Ownership by Quarter for The Rubicon Project (NYSE:RUBI)

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