Zacks Investment Research cut shares of Yelp (NYSE:YELP) from a hold rating to a sell rating in a research note released on Saturday morning.

According to Zacks, “Yelp, Inc. is a website engaged in providing information through online community offering social networking. It covers restaurants, shopping, nightlife, financial services, health and a variety of services. The company serves customers in the United States, Canada, the United Kingdom, Ireland, France, Germany, Austria, the Netherlands, Spain, Italy, Switzerland and Belgium. Yelp, Inc. is headquartered in San Francisco, California. “

A number of other equities research analysts also recently weighed in on the company. KeyCorp set a $54.00 price target on Yelp and gave the stock a buy rating in a research note on Thursday. Bank of America cut their price target on Yelp from $55.00 to $52.00 and set a buy rating for the company in a research note on Thursday. Morgan Stanley cut their price target on Yelp from $43.00 to $40.00 and set an equal weight rating for the company in a research note on Thursday. Credit Suisse Group cut their price target on Yelp from $51.00 to $50.00 and set a buy rating for the company in a research note on Thursday. Finally, Barclays raised their price target on Yelp from $43.00 to $44.00 and gave the stock an equal weight rating in a research note on Thursday. Four equities research analysts have rated the stock with a sell rating, sixteen have assigned a hold rating and eighteen have given a buy rating to the stock. The stock currently has an average rating of Hold and an average target price of $43.46.

Shares of Yelp (NYSE YELP) opened at $38.29 on Friday. Yelp has a one year low of $26.93 and a one year high of $48.40. The firm has a market capitalization of $3,173.82, a PE ratio of 1,276.33, a PEG ratio of 3.51 and a beta of 1.14.

In other Yelp news, CEO Jeremy Stoppelman sold 13,000 shares of Yelp stock in a transaction that occurred on Wednesday, November 15th. The stock was sold at an average price of $45.40, for a total value of $590,200.00. The sale was disclosed in a filing with the SEC, which is available through this link. Also, Director Geoffrey L. Donaker sold 6,000 shares of Yelp stock in a transaction that occurred on Tuesday, November 21st. The stock was sold at an average price of $46.92, for a total value of $281,520.00. Following the completion of the transaction, the director now directly owns 9,590 shares in the company, valued at $449,962.80. The disclosure for this sale can be found here. Insiders sold a total of 257,085 shares of company stock worth $11,338,738 over the last three months. 10.10% of the stock is owned by company insiders.

Hedge funds and other institutional investors have recently modified their holdings of the business. Ingalls & Snyder LLC increased its position in Yelp by 17.0% in the 3rd quarter. Ingalls & Snyder LLC now owns 97,521 shares of the local business review company’s stock worth $4,223,000 after buying an additional 14,171 shares during the period. Crestline Management LP bought a new position in Yelp in the 3rd quarter worth approximately $1,209,000. Fox Run Management L.L.C. bought a new position in Yelp in the 3rd quarter worth approximately $455,000. Convergence Investment Partners LLC acquired a new stake in shares of Yelp during the 4th quarter worth approximately $1,624,000. Finally, Flinton Capital Management LLC grew its holdings in shares of Yelp by 39.1% during the 2nd quarter. Flinton Capital Management LLC now owns 8,704 shares of the local business review company’s stock worth $261,000 after purchasing an additional 2,448 shares in the last quarter. 86.09% of the stock is currently owned by institutional investors.

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About Yelp

Yelp Inc (Yelp) connects people with local businesses by bringing ‘word of mouth’ online and providing a platform for businesses and consumers to engage and transact. The Company offers local business review sites. Yelp provides a platform for consumers to share their everyday local business experiences with other consumers by posting reviews, tips, photos and videos, and to engage directly with businesses, through reviews, its Request-A-Quote and Message the Business features, and by completing transactions on the Yelp Platform.

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