Fang (NYSE: SFUN) and Newmark Group (NASDAQ:NMRK) are both mid-cap business services companies, but which is the better business? We will contrast the two businesses based on the strength of their profitability, dividends, institutional ownership, earnings, valuation, risk and analyst recommendations.

Profitability

This table compares Fang and Newmark Group’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Fang -1.83% -3.20% -1.06%
Newmark Group N/A N/A N/A

Analyst Recommendations

This is a breakdown of current ratings and target prices for Fang and Newmark Group, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Fang 0 1 2 0 2.67
Newmark Group 0 1 5 0 2.83

Fang currently has a consensus target price of $4.57, indicating a potential downside of 1.40%. Newmark Group has a consensus target price of $20.08, indicating a potential upside of 33.89%. Given Newmark Group’s stronger consensus rating and higher possible upside, analysts plainly believe Newmark Group is more favorable than Fang.

Institutional & Insider Ownership

44.7% of Fang shares are held by institutional investors. Comparatively, 0.0% of Newmark Group shares are held by institutional investors. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Earnings & Valuation

This table compares Fang and Newmark Group’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Fang $916.39 million 2.24 -$169.63 million ($0.02) -231.50
Newmark Group $1.35 billion 1.68 $168.40 million N/A N/A

Newmark Group has higher revenue and earnings than Fang.

Summary

Newmark Group beats Fang on 8 of the 10 factors compared between the two stocks.

About Fang

Fang Holdings Limited, formerly SouFun Holdings Limited, operates as a real estate Internet portal in China. The Company’s Websites and mobile applications support active online communities and networks of users seeking information on, and services for, the real estate and home-related sectors in China. The Company, through its Internet platform, is engaged in the development of transaction and financing platforms by offering direct sales services for new homes, online real estate brokerage services and financial services. The Company’s service offerings include marketing services, E-commerce services, listing services, Financial services and other value-added services. The Company provides secured loans in the form of entrusted loans and mortgage loans and unsecured loans primarily to home buyers, real estate developers and other borrowers that meet its credit assessment requirements.

About Newmark Group

Newmark Group, Inc. is a commercial real estate services company. The Company is focused on offering products and services to both owners and occupiers across the entire commercial real estate industry. Its investor/owner services and products include capital markets, which consists of investment sales, debt and structured finance and loan sales, agency leasing, property management, valuation and advisory, diligence and underwriting and government-sponsored enterprise lending and loan servicing. Its occupier services and products include tenant representation, real estate management technology systems, workplace and occupancy strategy, global corporate services consulting, project management, lease administration and facilities management.

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