Bunge (NYSE: BG) and Kraft Heinz (NASDAQ:KHC) are both large-cap non-cyclical consumer goods & services companies, but which is the superior business? We will contrast the two businesses based on the strength of their analyst recommendations, earnings, institutional ownership, valuation, dividends, risk and profitability.


This table compares Bunge and Kraft Heinz’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Bunge 1.06% 6.68% 2.26%
Kraft Heinz 15.03% 7.49% 3.63%

Earnings and Valuation

This table compares Bunge and Kraft Heinz’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Bunge $42.94 billion 0.26 $745.00 million $3.27 24.31
Kraft Heinz $26.49 billion 3.30 $3.63 billion $3.21 22.34

Kraft Heinz has lower revenue, but higher earnings than Bunge. Kraft Heinz is trading at a lower price-to-earnings ratio than Bunge, indicating that it is currently the more affordable of the two stocks.

Insider and Institutional Ownership

77.3% of Bunge shares are owned by institutional investors. Comparatively, 61.9% of Kraft Heinz shares are owned by institutional investors. 1.3% of Bunge shares are owned by insiders. Comparatively, 26.9% of Kraft Heinz shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.


Bunge pays an annual dividend of $1.84 per share and has a dividend yield of 2.3%. Kraft Heinz pays an annual dividend of $2.50 per share and has a dividend yield of 3.5%. Bunge pays out 56.3% of its earnings in the form of a dividend. Kraft Heinz pays out 77.9% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Bunge has increased its dividend for 16 consecutive years.

Analyst Recommendations

This is a breakdown of current recommendations for Bunge and Kraft Heinz, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Bunge 0 4 4 0 2.50
Kraft Heinz 0 4 11 0 2.73

Bunge currently has a consensus price target of $81.00, suggesting a potential upside of 1.87%. Kraft Heinz has a consensus price target of $93.00, suggesting a potential upside of 29.69%. Given Kraft Heinz’s stronger consensus rating and higher probable upside, analysts clearly believe Kraft Heinz is more favorable than Bunge.


Kraft Heinz beats Bunge on 10 of the 16 factors compared between the two stocks.

About Bunge

Bunge Limited is an agribusiness and food company with integrated operations that stretch from the farm field to consumer foods. The Company operates through five segments: Agribusiness, Edible Oil Products, Milling Products, Sugar and Bioenergy, and Fertilizer. Its Agribusiness segment is an integrated, global business involved in the purchase, storage, transport, processing and sale of agricultural commodities and commodity products. Its edible oil products include packaged and bulk oils, shortenings, margarines, mayonnaise and other products derived from the vegetable oil refining process. Its milling products segment includes the production and sale of a range of wheat flours and bakery mixes. The Company is a producer and exporter of sugar. Through the Company’s operations in Argentina, it produces, blends and distributes a range of nitrogen, phosphate and potassium (NPK) fertilizers, including phosphate-based liquid and solid nitrogen fertilizers.

About Kraft Heinz

The Kraft Heinz Company is a food and beverage company. The Company is engaged in the manufacturing and marketing of food and beverage products, including condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee and other grocery products. The Company’s segments include the United States, Canada and Europe. The Company’s remaining businesses are combined as Rest of World. The Rest of World consists of Latin America and Asia, Middle East and Africa (AMEA). The Company provides products for various occasions whether at home, in restaurants or on the go. The Company’s brands include Heinz, Kraft, Oscar Mayer, Philadelphia, Planters, Velveeta, Lunchables, Maxwell House, Capri Sun, and Ore-Ida. The Company’s products are sold through its own sales organizations and through independent brokers, agents and distributors to chain, wholesale, cooperative and independent grocery accounts, convenience stores, drug stores, value stores, bakeries and pharmacies.

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