Simply Good Foods (NASDAQ: SMPL) and Nutraceutical Int'l (NASDAQ:NUTR) are both small-cap consumer staples companies, but which is the better stock? We will contrast the two businesses based on the strength of their institutional ownership, valuation, analyst recommendations, profitability, risk, dividends and earnings.

Insider and Institutional Ownership

70.7% of Simply Good Foods shares are owned by institutional investors. Comparatively, 75.7% of Nutraceutical Int'l shares are owned by institutional investors. 1.2% of Simply Good Foods shares are owned by insiders. Comparatively, 13.1% of Nutraceutical Int'l shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Earnings and Valuation

This table compares Simply Good Foods and Nutraceutical Int'l’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Simply Good Foods $396.17 million 2.35 -$2.03 million N/A N/A
Nutraceutical Int'l N/A N/A N/A $1.55 26.97

Nutraceutical Int'l has lower revenue, but higher earnings than Simply Good Foods.


Nutraceutical Int'l pays an annual dividend of $0.25 per share and has a dividend yield of 0.6%. Simply Good Foods does not pay a dividend. Nutraceutical Int'l pays out 16.1% of its earnings in the form of a dividend.

Analyst Recommendations

This is a summary of current ratings and recommmendations for Simply Good Foods and Nutraceutical Int'l, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Simply Good Foods 0 0 4 0 3.00
Nutraceutical Int'l 0 0 0 0 N/A

Simply Good Foods presently has a consensus target price of $16.00, indicating a potential upside of 21.49%. Given Simply Good Foods’ higher possible upside, research analysts plainly believe Simply Good Foods is more favorable than Nutraceutical Int'l.


This table compares Simply Good Foods and Nutraceutical Int'l’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Simply Good Foods N/A N/A N/A
Nutraceutical Int'l 2.86% 4.11% 3.02%


Nutraceutical Int'l beats Simply Good Foods on 6 of the 10 factors compared between the two stocks.

About Simply Good Foods

The Simply Good Foods Company is a holding company. The Company through its subsidiaries, is engaged in developing, marketing and selling of branded nutritional foods and snacking products. The Company offers a range of products such as nutrition bars, ready to drink (RTD) shakes, snacks and confectionery products. These all products marketed under the Atkins, SimplyProtein, Atkins Harvest Trail, Atkins Endulge, and Atkins Lift brand names. The Company offers three main types of nutrition bars including Atkins Harvest Trail Bars, Atkins Meal Bars And Atkins Snack Bars.The Company’s Atkins harvest trail bars contain eight grams of protein and 9 to 10 grams of fiber, and are available in a variety of flavors, including blueberry vanilla and almond, dark chocolate sea salt caramel and vanilla fruit and nut. With 2 to 4 grams of net carbs, Atkins meal bars contain 13 to 17 grams of protein, and are available in 13 different flavors.

About Nutraceutical Int'l

Nutraceutical International Corporation is an integrated manufacturer, marketer, distributor and retailer of nutritional supplements and other natural products. The Company’s products include vitamins and minerals; herbs; specialty formulas; personal care products; liquid nutritional products; homeopathics; functional foods, and other products. It offers its products to and through domestic health and natural food stores. It acts as a distributor to the Healthy Foods Channel and to certain international markets for certain third-party brands. It manufactures and sells nutritional supplements and other natural products under numerous brands, including Solaray, KAL, Dynamic Health, Nature’s Life, LifeTime, Natural Balance, NaturalCare, Health from the Sun, Pioneer, Nutra BioGenesis, Life-flo, Organix South, Heritage Store and Monarch Nutraceuticals. It owns various natural food markets, such as The Real Food Company, Thom’s Natural Foods, Cornucopia Community Market and Granola’s.

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