Media stories about Roku (NASDAQ:ROKU) have trended somewhat positive recently, Accern Sentiment reports. The research firm scores the sentiment of press coverage by analyzing more than 20 million blog and news sources in real time. Accern ranks coverage of companies on a scale of -1 to 1, with scores closest to one being the most favorable. Roku earned a coverage optimism score of 0.05 on Accern’s scale. Accern also gave news stories about the company an impact score of 45.1471316373002 out of 100, meaning that recent press coverage is somewhat unlikely to have an impact on the company’s share price in the near future.

These are some of the news stories that may have effected Accern Sentiment’s analysis:

Shares of Roku (NASDAQ ROKU) opened at $43.23 on Tuesday. The company has a market cap of $4,230.00 and a PE ratio of -60.89. Roku has a fifty-two week low of $15.75 and a fifty-two week high of $58.80. The company has a current ratio of 1.36, a quick ratio of 1.11 and a debt-to-equity ratio of -0.09.

A number of equities analysts recently weighed in on ROKU shares. Vetr raised shares of Roku from a “buy” rating to a “strong-buy” rating and set a $50.90 price target on the stock in a report on Wednesday, November 29th. Morgan Stanley assumed coverage on shares of Roku in a report on Monday, October 23rd. They issued an “equal weight” rating and a $22.00 price target on the stock. Needham & Company LLC reaffirmed a “buy” rating and set a $50.00 price objective (up from $28.00) on shares of Roku in a report on Monday, November 27th. Zacks Investment Research raised shares of Roku from a “hold” rating to a “buy” rating and set a $53.00 price objective on the stock in a report on Wednesday, January 10th. Finally, UBS Group downgraded shares of Roku from a “market perform” rating to an “underperform” rating in a report on Tuesday, November 14th. Four equities research analysts have rated the stock with a sell rating, four have given a hold rating, two have given a buy rating and one has issued a strong buy rating to the company’s stock. The company currently has a consensus rating of “Hold” and a consensus target price of $35.37.

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Roku Company Profile

Roku, Inc operates television streaming platform. The Company connects users to streaming content, enables content publishers to build and monetize audiences and provides advertisers with capabilities to engage consumers. Its Roku platform allows users to personalize their content selection with cable television replacement offerings and other streaming services that suit their budget and needs.

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