Groupon Inc (NASDAQ:GRPN) saw some unusual options trading on Tuesday. Stock investors acquired 9,620 put options on the stock. This represents an increase of 1,434% compared to the typical volume of 627 put options.

GRPN has been the subject of several analyst reports. B. Riley increased their target price on Groupon from $5.50 to $6.30 and gave the company a “buy” rating in a report on Wednesday, October 18th. Jefferies Group restated a “hold” rating and set a $4.00 target price on shares of Groupon in a report on Thursday, October 19th. Piper Jaffray Companies restated an “overweight” rating and set a $6.25 target price (up from $5.50) on shares of Groupon in a report on Wednesday, November 1st. Vetr cut Groupon from a “strong-buy” rating to a “strong sell” rating and set a $3.68 target price for the company. in a report on Thursday, November 2nd. Finally, DA Davidson reaffirmed a “buy” rating and set a $6.50 price target on shares of Groupon in a research report on Thursday, November 2nd. Six equities research analysts have rated the stock with a sell rating, eight have issued a hold rating, seven have assigned a buy rating and one has issued a strong buy rating to the stock. The company currently has a consensus rating of “Hold” and an average price target of $5.06.

In related news, CAO Brian Stevens sold 20,000 shares of the stock in a transaction dated Friday, November 24th. The stock was sold at an average price of $5.71, for a total transaction of $114,200.00. Following the completion of the sale, the chief accounting officer now directly owns 222,354 shares in the company, valued at approximately $1,269,641.34. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this hyperlink. Also, Director Eric P. Lefkofsky sold 1,500,000 shares of the stock in a transaction dated Thursday, December 7th. The shares were sold at an average price of $5.77, for a total value of $8,655,000.00. The disclosure for this sale can be found here. Corporate insiders own 23.40% of the company’s stock.

Large investors have recently made changes to their positions in the company. Paloma Partners Management Co bought a new position in shares of Groupon in the 4th quarter worth approximately $110,000. Ameritas Investment Partners Inc. bought a new position in shares of Groupon in the 2nd quarter worth approximately $116,000. ProShare Advisors LLC bought a new position in shares of Groupon in the 2nd quarter worth approximately $122,000. Prudential Financial Inc. raised its position in shares of Groupon by 157.7% in the 2nd quarter. Prudential Financial Inc. now owns 31,713 shares of the coupon company’s stock worth $122,000 after acquiring an additional 19,408 shares in the last quarter. Finally, New York State Teachers Retirement System bought a new position in shares of Groupon in the 3rd quarter worth approximately $122,000. 59.81% of the stock is owned by hedge funds and other institutional investors.

Groupon (GRPN) opened at $4.71 on Thursday. Groupon has a 52-week low of $2.90 and a 52-week high of $5.99. The stock has a market capitalization of $2,630.00, a P/E ratio of -31.40, a PEG ratio of 27.05 and a beta of 1.47. The company has a debt-to-equity ratio of 0.99, a current ratio of 0.86 and a quick ratio of 0.86.

Groupon (NASDAQ:GRPN) last announced its earnings results on Wednesday, February 14th. The coupon company reported $0.07 earnings per share (EPS) for the quarter, missing the consensus estimate of $0.09 by ($0.02). Groupon had a negative return on equity of 1.47% and a negative net margin of 2.97%. The firm had revenue of $873.17 million during the quarter, compared to the consensus estimate of $853.13 million. During the same period in the prior year, the company posted $0.07 EPS. The firm’s revenue was down 3.5% on a year-over-year basis. research analysts expect that Groupon will post -0.02 earnings per share for the current fiscal year.

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About Groupon

Groupon, Inc operates online local commerce marketplaces around the world that connect merchants to consumers by offering goods and services at a discount. The Company operates through three segments: North America, which represents the United States and Canada; EMEA, which consists of Europe, and the Middle East and Africa, and the remainder of its international operations (Rest of World).

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