Interpublic Group of Companies (NYSE: IPG) and Telaria (NYSE:TLRA) are both business services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their dividends, valuation, risk, profitability, analyst recommendations, earnings and institutional ownership.

Insider and Institutional Ownership

99.5% of Interpublic Group of Companies shares are owned by institutional investors. Comparatively, 38.0% of Telaria shares are owned by institutional investors. 1.3% of Interpublic Group of Companies shares are owned by company insiders. Comparatively, 3.4% of Telaria shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Analyst Recommendations

This is a summary of recent recommendations for Interpublic Group of Companies and Telaria, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Interpublic Group of Companies 1 8 4 0 2.23
Telaria 0 0 2 0 3.00

Interpublic Group of Companies presently has a consensus price target of $25.70, suggesting a potential upside of 7.49%. Telaria has a consensus price target of $7.50, suggesting a potential upside of 87.50%. Given Telaria’s stronger consensus rating and higher probable upside, analysts plainly believe Telaria is more favorable than Interpublic Group of Companies.

Profitability

This table compares Interpublic Group of Companies and Telaria’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Interpublic Group of Companies 6.55% 26.05% 4.54%
Telaria 3.46% -15.04% -8.34%

Dividends

Interpublic Group of Companies pays an annual dividend of $0.84 per share and has a dividend yield of 3.5%. Telaria does not pay a dividend. Interpublic Group of Companies pays out 59.6% of its earnings in the form of a dividend. Interpublic Group of Companies has increased its dividend for 5 consecutive years.

Risk and Volatility

Interpublic Group of Companies has a beta of 1.3, meaning that its share price is 30% more volatile than the S&P 500. Comparatively, Telaria has a beta of 1.53, meaning that its share price is 53% more volatile than the S&P 500.

Valuation & Earnings

This table compares Interpublic Group of Companies and Telaria’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Interpublic Group of Companies $7.88 billion 1.17 $579.00 million $1.41 16.96
Telaria $43.80 million 4.76 $2.22 million N/A N/A

Interpublic Group of Companies has higher revenue and earnings than Telaria.

Summary

Interpublic Group of Companies beats Telaria on 9 of the 15 factors compared between the two stocks.

Interpublic Group of Companies Company Profile

The Interpublic Group of Companies, Inc. provides advertising and marketing services worldwide. The company operates through two segments, Integrated Agency Networks and Constituency Management Group. It offers consumer advertising, digital marketing, communications planning and media buying, public relations, and specialized communications disciplines. The company also provides various diversified services, including public relations, meeting and event production, sports and entertainment marketing, corporate and brand identity, and strategic marketing consulting. It offers its services under various brands comprising McCann, MullenLowe, IPG Mediabrands, Carmichael Lynch, Deutsch, Hill Holliday, and The Martin Agency, as well as Foote, Cone & Belding. The company was formerly known as McCann-Erickson Incorporated and changed its name to The Interpublic Group of Companies, Inc. in January 1961. The Interpublic Group of Companies, Inc. was founded in 1902 and is headquartered in New York, New York.

Telaria Company Profile

Telaria, Inc., a software company, operates a programmatic, self-service, seller platform to monetize and manage premium video content across various Internet-connected screens and devices in the United States. Its platform enables publishers to optimize and automate their video advertising sales; and manage their inventory across sales channels, devices, and platforms. The company was formerly known as Tremor Video, Inc. and changed its name to Telaria, Inc. in September 2017. Telaria, Inc. was founded in 2005 and is headquartered in New York, New York.

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