COMSCORE (OTCMKTS: SCOR) and Accenture (NYSE:ACN) are both business services companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, dividends, profitability, risk, institutional ownership and earnings.

Analyst Ratings

This is a summary of current recommendations and price targets for COMSCORE and Accenture, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
COMSCORE 0 0 0 0 N/A
Accenture 1 9 13 0 2.52

Accenture has a consensus target price of $160.70, suggesting a potential upside of 3.19%. Given Accenture’s higher probable upside, analysts plainly believe Accenture is more favorable than COMSCORE.

Risk and Volatility

COMSCORE has a beta of 0.42, meaning that its share price is 58% less volatile than the S&P 500. Comparatively, Accenture has a beta of 1.03, meaning that its share price is 3% more volatile than the S&P 500.

Insider & Institutional Ownership

25.6% of COMSCORE shares are owned by institutional investors. Comparatively, 74.0% of Accenture shares are owned by institutional investors. 2.5% of COMSCORE shares are owned by insiders. Comparatively, 0.2% of Accenture shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Valuation and Earnings

This table compares COMSCORE and Accenture’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
COMSCORE $403.54 million 3.41 -$281.39 million N/A N/A
Accenture $36.77 billion 2.69 $3.45 billion $5.91 26.35

Accenture has higher revenue and earnings than COMSCORE.

Profitability

This table compares COMSCORE and Accenture’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
COMSCORE -71.48% -42.21% -27.91%
Accenture 9.18% 41.50% 17.96%

Dividends

Accenture pays an annual dividend of $2.66 per share and has a dividend yield of 1.7%. COMSCORE does not pay a dividend. Accenture pays out 45.0% of its earnings in the form of a dividend. Accenture has raised its dividend for 8 consecutive years.

Summary

Accenture beats COMSCORE on 11 of the 14 factors compared between the two stocks.

COMSCORE Company Profile

comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms worldwide. The company offers digital audience products and services, including Media Metrix and Mobile Metrix, Video Metrix, Plan Metrix, and comScore marketing solutions, which provide person-centric insights across various devices and can capture various types of content. It also provides television (TV) and cross-platform audience products and services to measure consumer TV viewership and behavior across digital and TV platforms, such as TV Essentials, StationView Essentials, OnDemand Essentials, and Cross-Platform suite. In addition, the company offers advertising products comprising validated Campaign Essentials, Lift Models, and Activation solutions, which enable customers to execute, measure, and optimize ad campaigns and to protect the integrity of their brands. Further, it provides movies products and services to measure movie viewership and box office results by capturing movie ticket sales in real time or near real time, which include Box Office Essentials, Box Office Analytics, Swift, and Hollywood Software. The company serves local and national television broadcasters and content owners, network operators, digital content publishers and Internet technology companies, advertising agencies, movie studios, hardware device and component manufacturers, financial service companies, manufacturers and retailers of consumer products, and political campaigns and related organizations. comScore, Inc. was founded in 1999 and is headquartered in Reston, Virginia.

Accenture Company Profile

Accenture plc provides consulting, technology, and outsourcing services worldwide. Its Communications, Media & Technology segment provides professional services that help clients accelerate and deliver digital transformation, and enhance business results through industry-specific solutions for communications, media, and high tech industries, as well as for software platforms. The company's Financial Services segment offers services that address profitability pressures, industry consolidation, regulatory changes, and the need to continually adapt to new digital technologies. This segment serves clients in banking, capital markets, and insurance industries. Its Health & Public Service segment provides research-based insights and offerings, including consulting services and digital solutions to help clients deliver social, economic, and health outcomes. This segment serves healthcare payers and providers, as well as government departments and agencies, public service organizations, educational institutions, and non-profit organizations. The company's Products segment helps clients enhance their performance in distribution, sales, and marketing; in research and development, and manufacturing; and in business functions, such as finance, human resources, procurement, and supply chain. This segment serves clients in consumer goods, retail, and travel services industries; automotive, freight and logistics, industrial and electrical equipment, consumer durable and heavy equipment, and construction and infrastructure management companies; and pharmaceutical, medical technology, and biotechnology companies. Its Resources segment enables clients to develop and implement strategies, improve operations, manage complex change initiatives, and integrate digital technologies. This segment serves clients in chemicals, energy, forest products, metals and mining, and utilities and related industries. Accenture plc was founded in 1989 and is based in Dublin, Ireland.

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