Iconix Brand Group (NASDAQ: ICON) and Skechers USA (NYSE:SKX) are both consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their earnings, valuation, dividends, risk, institutional ownership, analyst recommendations and profitability.

Analyst Ratings

This is a summary of recent ratings and target prices for Iconix Brand Group and Skechers USA, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Iconix Brand Group 0 6 0 0 2.00
Skechers USA 0 3 9 0 2.75

Iconix Brand Group presently has a consensus price target of $5.00, indicating a potential upside of 681.25%. Skechers USA has a consensus price target of $42.44, indicating a potential upside of 46.06%. Given Iconix Brand Group’s higher probable upside, analysts clearly believe Iconix Brand Group is more favorable than Skechers USA.

Institutional & Insider Ownership

49.9% of Iconix Brand Group shares are owned by institutional investors. Comparatively, 72.8% of Skechers USA shares are owned by institutional investors. 1.8% of Iconix Brand Group shares are owned by company insiders. Comparatively, 27.9% of Skechers USA shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Earnings and Valuation

This table compares Iconix Brand Group and Skechers USA’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Iconix Brand Group $225.83 million 0.19 -$489.25 million $0.78 0.82
Skechers USA $4.16 billion 1.12 $179.19 million $1.78 16.33

Skechers USA has higher revenue and earnings than Iconix Brand Group. Iconix Brand Group is trading at a lower price-to-earnings ratio than Skechers USA, indicating that it is currently the more affordable of the two stocks.

Volatility & Risk

Iconix Brand Group has a beta of 1.14, meaning that its share price is 14% more volatile than the S&P 500. Comparatively, Skechers USA has a beta of 0.36, meaning that its share price is 64% less volatile than the S&P 500.


This table compares Iconix Brand Group and Skechers USA’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Iconix Brand Group -210.83% 39.97% 3.41%
Skechers USA 4.67% 15.30% 11.04%


Skechers USA beats Iconix Brand Group on 11 of the 14 factors compared between the two stocks.

About Iconix Brand Group

Iconix Brand Group, Inc. is a brand management company. As of December 31, 2016, the Company owned a portfolio of over 30 global consumer brands across women’s, men’s, and home categories. The Company operates through segments: men’s, women’s, home and international. The Company’s brand portfolio includes brands, such as Candie’s, Bongo, Joe Boxer, Rampage, Mudd, London Fog, Mossimo, Ocean Pacific/OP, Danskin/Danskin Now, Rocawear/Roc Nation, Cannon, Royal Velvet, Fieldcrest, Charisma, Starter, Waverly, Ecko Unltd/Mark Ecko Cut & Sew, Zoo York, Umbro, Lee Cooper and Artful Dodger, and interests in Material Girl, Ed Hardy, Truth or Dare, Modern Amusement, Buffalo, Nick Graham Hydraulic and PONY brands. It operates in various geographic regions, including the United States, Japan and Other (which principally represent Latin America and Europe).

About Skechers USA

Skechers U.S.A., Inc. designs, develops, markets, and distributes footwear for men, women, and children; and performance footwear for men and women under the Skechers GO brand worldwide. It operates through three segments: Domestic Wholesale Sales, International Wholesale Sales, and Retail Sales. The company offers casual boots, shoes, and sandals for men; shoes, oxfords and slip-ons, lug outsole and fashion boots, and casual sandals for women; dress casuals, seasonal sandals and boots, classic and wide fit, and relaxed fit casuals for men and women; and casual athletic line for men and women under the Skechers USA brand. It also provides lightweight sport athletic lifestyle products, classic athletic-inspired styles, and sport sandals and boots under the Skechers Sport brand name; casual and sport styles sneakers, and sandals under the Skechers Active and Skechers Sport Active brand; and sneakers under Skecher Street brand for millennials, Gen Y's, and young women. In addition, the company offers classic espadrille, and vulcanized and sport footwear under the BOBS from Skechers name; casual, dress, and active styles, as well as boots and accessories for men under the Mark Nason name; technical footwear under the Skechers Performance brand for men and women, as well as under the YOU by Skechers name for women; and boots, shoes, high-tops, sneakers, and sandals for infants, toddlers, boys, and girls under the Skechers Kids name. Further, it provides men's and women's casuals, such as field boots, hikers, and athletic shoes under the Skechers Work name. The company sells its products through department and specialty stores, athletic and independent retailers, boutiques, and Internet retailers, as well as through its e-commerce Websites and own retail stores. As of March 1, 2018, it owned and operated 2,570 company-owned and third-party-owned retail stores. Skechers U.S.A., Inc. was founded in 1992 and is headquartered in Manhattan Beach, California.

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