Professional Diversity Network (NASDAQ:IPDN) and SVMK (NASDAQ:SVMK) are both small-cap business services companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, profitability, dividends, valuation, analyst recommendations, risk and earnings.

Analyst Recommendations

This is a summary of recent recommendations and price targets for Professional Diversity Network and SVMK, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Professional Diversity Network 0 0 0 0 N/A
SVMK 0 3 4 0 2.57

SVMK has a consensus price target of $14.86, suggesting a potential upside of 11.12%. Given SVMK’s higher probable upside, analysts clearly believe SVMK is more favorable than Professional Diversity Network.

Profitability

This table compares Professional Diversity Network and SVMK’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Professional Diversity Network -111.23% -84.58% -44.44%
SVMK N/A N/A N/A

Earnings and Valuation

This table compares Professional Diversity Network and SVMK’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Professional Diversity Network $22.05 million 0.30 -$22.28 million N/A N/A
SVMK N/A N/A N/A N/A N/A

SVMK has lower revenue, but higher earnings than Professional Diversity Network.

Institutional and Insider Ownership

2.4% of Professional Diversity Network shares are held by institutional investors. Comparatively, 50.3% of SVMK shares are held by institutional investors. 13.0% of Professional Diversity Network shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Summary

SVMK beats Professional Diversity Network on 6 of the 8 factors compared between the two stocks.

About Professional Diversity Network

Professional Diversity Network, Inc. operates online professional networking communities with career resources in the United States. The company operates through three segments: Professional Diversity Network, National Association of Professional Women, and Noble Voice Operations. It serves various cultural groups, such as women; Hispanic-Americans; African-Americans; Asian-Americans; disabled; military professionals; lesbians, gays, bisexuals, and transgenders; and students and graduates. The company offers single and multiple job postings, recruitment media, talent recruitment communities, corporate memberships, and hiring campaign marketing and advertising, as well as e-newsletter marketing, research, and outreach services. It also provides consumer advertising and consumer marketing solutions through advertising and job postings on its Websites. The company serves federal, state, and local governments, as well as companies and contractors that serve governmental entities; small and medium sized businesses; and large enterprises. As of December 31, 2017, it had approximately 10,266,000 registered users. The company was founded in 2003 and is headquartered in Chicago, Illinois. Professional Diversity Network, Inc. is a subsidiary of Cosmic Forward Limited.

About SVMK

SVMK Inc. provides survey software products that enable organizations to engage with their customers, employees, and the markets they serve in the United States and internationally. Its cloud-based SaaS platform helps individuals and organizations to design and distribute surveys that generate an average of approximately 20 million answered questions daily across approximately 190 countries and territories. The company offers SurveyMonkey CX, a turn-key Net Promoter Score solution, which transforms customer feedback into actionable insights that drive enhanced decision making and business outcomes; TechValidate, a marketing content automation solution that gives users a process to collect customer feedback at scale and then automatically convert it into validated marketing content; and SurveyMonkey Engage, an employee-focused solution, which tracks and measures employee experiences to help organizations attract and retain talent and pinpoint challenging areas. It also provides SurveyMonkey Audience, a market-focused solution that enables organizations to easily gain real-time feedback from millions of qualified panelists; and Customer 360, a signal-based system to analyze usage patterns within its customer base and identify high value opportunities, as well as provides leads to its sales team. The company was formerly known as SurveyMonkey Inc. and changed its name to SVMK Inc. in March 2013. The company was founded in 1999 and is based in San Mateo, California.

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