GoPro Inc (NASDAQ:GPRO) was the target of a significant increase in short interest during the month of January. As of January 31st, there was short interest totalling 39,715,508 shares, an increase of 4.0% from the January 15th total of 38,173,732 shares. Based on an average daily volume of 3,167,454 shares, the short-interest ratio is presently 12.5 days. Currently, 35.1% of the company’s shares are sold short.

GPRO stock traded up $0.17 during trading on Monday, hitting $5.49. 5,996,464 shares of the company’s stock traded hands, compared to its average volume of 4,408,674. The firm has a market cap of $798.00 million, a price-to-earnings ratio of -11.93, a PEG ratio of 3.80 and a beta of 0.65. The company has a quick ratio of 0.99, a current ratio of 1.37 and a debt-to-equity ratio of 0.79. GoPro has a 1 year low of $4.00 and a 1 year high of $7.60.

GoPro (NASDAQ:GPRO) last issued its quarterly earnings data on Wednesday, February 6th. The company reported $0.25 earnings per share (EPS) for the quarter, beating the Thomson Reuters’ consensus estimate of $0.19 by $0.06. The company had revenue of $377.38 million for the quarter, compared to analyst estimates of $374.28 million. GoPro had a negative net margin of 9.49% and a negative return on equity of 35.68%. GoPro’s revenue was up 12.7% compared to the same quarter last year. During the same period last year, the company posted ($0.30) earnings per share. Analysts anticipate that GoPro will post 0.14 EPS for the current fiscal year.

Several analysts have issued reports on the stock. ValuEngine raised shares of GoPro from a “sell” rating to a “hold” rating in a research note on Tuesday, October 23rd. Morgan Stanley set a $5.00 price objective on shares of GoPro and gave the stock a “sell” rating in a research note on Monday, October 29th. Wedbush set a $7.00 price objective on shares of GoPro and gave the stock a “hold” rating in a research note on Sunday, November 4th. Bank of America set a $6.00 price objective on shares of GoPro and gave the stock a “sell” rating in a research note on Saturday, November 3rd. Finally, Zacks Investment Research downgraded shares of GoPro from a “buy” rating to a “hold” rating in a research note on Monday. Two research analysts have rated the stock with a sell rating, seven have assigned a hold rating and four have issued a buy rating to the stock. The stock has an average rating of “Hold” and an average target price of $6.53.

A number of hedge funds have recently modified their holdings of the stock. BlackRock Inc. grew its holdings in GoPro by 10.5% in the second quarter. BlackRock Inc. now owns 8,302,325 shares of the company’s stock worth $53,468,000 after purchasing an additional 785,861 shares during the last quarter. Millennium Management LLC grew its holdings in GoPro by 1,161.4% in the second quarter. Millennium Management LLC now owns 181,619 shares of the company’s stock worth $1,170,000 after purchasing an additional 167,221 shares during the last quarter. Northern Trust Corp grew its holdings in GoPro by 5.4% in the second quarter. Northern Trust Corp now owns 1,384,607 shares of the company’s stock worth $8,917,000 after purchasing an additional 70,968 shares during the last quarter. Fox Run Management L.L.C. purchased a new position in GoPro in the third quarter worth $143,000. Finally, Kessler Investment Group LLC purchased a new position in GoPro in the third quarter worth $170,000. 39.52% of the stock is currently owned by institutional investors.

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About GoPro

GoPro, Inc develops and sells cameras, and mountable and wearable accessories in the United States and internationally. The company offers HERO5 and HERO6, which are cloud-connected line of cameras; Fusion, a waterproof spherical camera; GoPro Plus, a cloud-based storage solution that enables subscribers to access, edit, and share content; Quik, a mobile editing app, as well as desktop app for editing options for power users; GoPro App, a mobile app that allows users to preview and play back photos and videos, control GoPro cameras, and share content; and Karma Grip, a handheld or body-mountable camera stabilizer that capture zero-shake smooth video.

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