Disney claims its brand new video streaming service can start in the U.S. as soon as October.

The service, called Disney Plus, does not have any pricing. Disney is currently showing details .

The agency is forecast to take on HBO Go, competitions Netflix along with Showtime Anytime. In streaming support Hulu disney also owns a controlling stake.

Disney Plus will start in this year’s previous quarter. It will concentrate on shows that are family-friendly when it starts, including a series about Marvel character Loki plus a live action Star Wars series.

Disney faces challenges because it builds a service to compete with the streaming pioneers and finished a licensing association with Netflix in order to make the streaming service.