Insight Enterprises (NASDAQ:NSIT) and Ruhnn (NASDAQ:RUHN) are both retail/wholesale companies, but which is the superior stock? We will contrast the two businesses based on the strength of their institutional ownership, dividends, analyst recommendations, valuation, risk, earnings and profitability.

Analyst Ratings

This is a summary of current ratings and recommmendations for Insight Enterprises and Ruhnn, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Insight Enterprises 0 1 1 0 2.50
Ruhnn 0 0 0 0 N/A

Insight Enterprises presently has a consensus target price of $59.50, indicating a potential upside of 0.68%. Given Insight Enterprises’ higher possible upside, equities research analysts clearly believe Insight Enterprises is more favorable than Ruhnn.

Valuation & Earnings

This table compares Insight Enterprises and Ruhnn’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Insight Enterprises $7.08 billion 0.30 $163.68 million $4.63 12.76
Ruhnn $162.93 million 1.78 -$11.10 million N/A N/A

Insight Enterprises has higher revenue and earnings than Ruhnn.

Institutional & Insider Ownership

97.8% of Insight Enterprises shares are owned by institutional investors. 1.8% of Insight Enterprises shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.


This table compares Insight Enterprises and Ruhnn’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Insight Enterprises 2.42% 17.80% 6.17%
Ruhnn N/A N/A N/A


Insight Enterprises beats Ruhnn on 9 of the 10 factors compared between the two stocks.

Insight Enterprises Company Profile

Insight Enterprises, Inc. provides information technology (IT) hardware, software, and services solutions in the United States, Canada, Europe, the Middle East, Africa, and the Asia-Pacific. It sources, procures, stages, configures, integrates, tests, deploys, and maintains IT products spanning endpoints to infrastructure; and offers software life cycle, and hardware warranty and software maintenance services. The company also provides insight managed office that offers desktop and notebook devices coupled with cloud-based productivity solutions; insight managed mobility, which offers tablet and cellular-based devices paired with cloud-based applications and its service desk; insight managed collaboration that allows clients to outsource their voice, conferencing, and collaboration/team applications; insight managed deployment, which comprises multi-site deployments of devices or technology; and identity and access management, and Software as a Service solutions. In addition, it offers hybrid cloud, an on-premise converged infrastructure; intelligent network that provides core wide area network, local area network, wireless, and security solutions; infrastructure management services; and network security and security incident event management, and Infrastructure as a Service solutions. Further, the company provides digital signage, kiosk, tablet, and smartphone endpoints; custom-developed applications to enable client-to-customer engagement; custom-developed mobile, cloud, and IoT applications; and custom solutions, which enable clients review insights within their data. Additionally, it distributes hardware and software products; offers enterprise data center solutions; and provides business technology consulting and managed services. Insight Enterprises, Inc. was founded in 1988 and is headquartered in Tempe, Arizona.

Ruhnn Company Profile

Ruhnn Holding Limited, together with its subsidiaries, operates key opinion leader (KOL) cultivation and incubation platforms in the People's Republic of China. The company engages in the sale of various fashion and lifestyle products to consumers through its KOL online stores; and provision of various KOL sales and advertising services to third-party merchants. Its online stores primarily provide women's apparel, cosmetics, shoes, and handbags. As of December 31, 2018, it owned and operated 91 online stores. The company was founded in 2016 and is headquartered in Hangzhou, the People's Republic of China.

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