SPAR Group (NASDAQ:SGRP) and Emerald Expositions Events (NYSE:EEX) are both small-cap business services companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, dividends, earnings, risk, valuation and profitability.

Valuation and Earnings

This table compares SPAR Group and Emerald Expositions Events’ top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
SPAR Group $229.19 million 0.06 -$1.55 million N/A N/A
Emerald Expositions Events $380.70 million 2.10 -$25.10 million $1.33 8.35

SPAR Group has higher earnings, but lower revenue than Emerald Expositions Events.

Volatility and Risk

SPAR Group has a beta of 0.58, indicating that its stock price is 42% less volatile than the S&P 500. Comparatively, Emerald Expositions Events has a beta of 0.6, indicating that its stock price is 40% less volatile than the S&P 500.


Emerald Expositions Events pays an annual dividend of $0.30 per share and has a dividend yield of 2.7%. SPAR Group does not pay a dividend. Emerald Expositions Events pays out 22.6% of its earnings in the form of a dividend.

Insider and Institutional Ownership

6.1% of SPAR Group shares are held by institutional investors. Comparatively, 35.6% of Emerald Expositions Events shares are held by institutional investors. 65.2% of SPAR Group shares are held by insiders. Comparatively, 3.2% of Emerald Expositions Events shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Analyst Ratings

This is a breakdown of current recommendations for SPAR Group and Emerald Expositions Events, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SPAR Group 0 0 0 0 N/A
Emerald Expositions Events 2 6 0 0 1.75

Emerald Expositions Events has a consensus target price of $14.17, indicating a potential upside of 27.50%. Given Emerald Expositions Events’ higher probable upside, analysts plainly believe Emerald Expositions Events is more favorable than SPAR Group.


This table compares SPAR Group and Emerald Expositions Events’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
SPAR Group -0.46% 6.13% 2.18%
Emerald Expositions Events -9.76% 11.55% 5.46%


Emerald Expositions Events beats SPAR Group on 8 of the 13 factors compared between the two stocks.

SPAR Group Company Profile

SPAR Group, Inc., together with its subsidiaries, provides merchandising and marketing services worldwide. The company offers syndicated services, such as product reordering and replenishment; ensuring its products for distribution; adding new products; implementing store planogram schematics; setting product category shelves; ensuring that product shelf tags are in place; checking for salability of the clients' products; placing new product and promotional items in prominent positions; and kiosk replenishment and maintenance services for retailers, manufacturers, and distributors. It also provides dedicated services, including syndicated services, as well as new store set-up, store remodel, and fixture installation services for a specific retailer or manufacturer. In addition, the company offers project services comprising specific in-store services initiated by retailers and manufacturers, such as new store openings, new product launches, special seasonal or promotional merchandising, focused product support, product recalls, and in-store product demonstration and sampling, as well as performs kiosk product replenishment, inventory control, new store sets and existing store resets, re-merchandising, remodels and category implementation, and under annual or stand-alone project contracts or agreements. Further, it assembles furniture, grills, and various other products in stores, homes, and offices; and offers in-store event staffing, retail compliance and price audit, mystery shopping, and data collection services. The company serves mass merchandisers; pharmacies; Pharmacies; grocery, office supply, dollar, convenience, specialty, electronic, and home improvement stores; and other retail outlets. SPAR Group, Inc. was founded in 1967 and is headquartered in White Plains, New York.

Emerald Expositions Events Company Profile

Emerald Expositions Events, Inc. operates business-to-business (B2B) trade shows in the United States. The company operates trade shows in various industry sectors, including gift, home, and general merchandise; sports; design and construction; technology; jewelry; and others, such as photography, food, healthcare, industrials, and military. It also operates events across various formats comprising B2B conferences, hosted buyer events, B2C events, summits, awards, and luxury private sales; and provides print publications and digital media products. The company operates 55 trade shows and various other face-to-face events. Emerald Expositions Events, Inc. was founded in 2013 and is headquartered in San Juan Capistrano, California.

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