Baozun Inc (NASDAQ:BZUN)’s share price gapped down before the market opened on Thursday following a dissappointing earnings announcement. The stock had previously closed at $40.38, but opened at $43.77. Baozun shares last traded at $42.12, with a volume of 2,687,383 shares trading hands.

The technology company reported $0.16 earnings per share for the quarter, missing the consensus estimate of $1.37 by ($1.21). The firm had revenue of $1.70 billion for the quarter, compared to analyst estimates of $1.58 billion. Baozun had a return on equity of 13.77% and a net margin of 4.99%. The firm’s revenue for the quarter was up 47.0% on a year-over-year basis. During the same quarter in the prior year, the firm earned $0.96 earnings per share.

A number of brokerages recently commented on BZUN. CLSA set a $64.00 price target on shares of Baozun and gave the company a “buy” rating in a research note on Friday, July 12th. Macquarie began coverage on shares of Baozun in a research note on Friday, July 5th. They issued a “buy” rating and a $60.00 price target on the stock. Zacks Investment Research upgraded shares of Baozun from a “sell” rating to a “hold” rating in a research note on Monday. ValuEngine lowered shares of Baozun from a “buy” rating to a “hold” rating in a research note on Tuesday. Finally, Credit Suisse Group reissued an “outperform” rating on shares of Baozun in a report on Wednesday, July 17th. Two investment analysts have rated the stock with a hold rating and five have given a buy rating to the stock. The company presently has a consensus rating of “Buy” and a consensus price target of $55.55.

Institutional investors have recently modified their holdings of the company. Kayne Anderson Rudnick Investment Management LLC increased its holdings in Baozun by 199.8% during the second quarter. Kayne Anderson Rudnick Investment Management LLC now owns 102,826 shares of the technology company’s stock worth $5,127,000 after buying an additional 68,526 shares during the last quarter. Amundi Pioneer Asset Management Inc. purchased a new stake in Baozun during the second quarter worth about $8,237,000. Cambridge Investment Research Advisors Inc. purchased a new stake in Baozun during the second quarter worth about $447,000. Pictet Asset Management Ltd. increased its holdings in Baozun by 3.6% during the second quarter. Pictet Asset Management Ltd. now owns 59,700 shares of the technology company’s stock worth $2,977,000 after buying an additional 2,100 shares during the last quarter. Finally, Nuveen Asset Management LLC increased its holdings in Baozun by 23.6% during the second quarter. Nuveen Asset Management LLC now owns 366,232 shares of the technology company’s stock worth $18,260,000 after buying an additional 69,922 shares during the last quarter. 61.97% of the stock is owned by institutional investors.

The stock has a market cap of $3.07 billion, a PE ratio of 63.82 and a beta of 3.22. The company has a debt-to-equity ratio of 0.15, a current ratio of 1.84 and a quick ratio of 1.50. The firm’s 50 day moving average price is $49.25 and its two-hundred day moving average price is $42.79.

About Baozun (NASDAQ:BZUN)

Baozun Inc provides brand e-commerce service to brand partners in the People's Republic of China. It offers end-to-end e-commerce solutions, including IT infrastructure setup and integration, sale of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing, and order fulfillment.

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