Textmunication Holdgings (OTCMKTS:TXHD) and Tableau Software (NYSE:DATA) are both computer and technology companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, profitability, risk, earnings, analyst recommendations, institutional ownership and valuation.

Analyst Ratings

This is a breakdown of current ratings and recommmendations for Textmunication Holdgings and Tableau Software, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Textmunication Holdgings 0 0 0 0 N/A
Tableau Software 0 14 7 0 2.33

Tableau Software has a consensus target price of $146.35, indicating a potential downside of 13.67%. Given Tableau Software’s higher possible upside, analysts plainly believe Tableau Software is more favorable than Textmunication Holdgings.

Insider & Institutional Ownership

0.0% of Textmunication Holdgings shares are owned by institutional investors. Comparatively, 88.8% of Tableau Software shares are owned by institutional investors. 50.0% of Textmunication Holdgings shares are owned by company insiders. Comparatively, 12.6% of Tableau Software shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Risk & Volatility

Textmunication Holdgings has a beta of -2.55, meaning that its share price is 355% less volatile than the S&P 500. Comparatively, Tableau Software has a beta of 1.49, meaning that its share price is 49% more volatile than the S&P 500.

Valuation and Earnings

This table compares Textmunication Holdgings and Tableau Software’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Textmunication Holdgings $1.07 million 1.56 -$340,000.00 N/A N/A
Tableau Software $982.95 million 14.86 -$77.04 million ($3.19) -53.14

Textmunication Holdgings has higher earnings, but lower revenue than Tableau Software.

Profitability

This table compares Textmunication Holdgings and Tableau Software’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Textmunication Holdgings -272.20% -10,608.46% -592.88%
Tableau Software -27.58% -25.93% -15.77%

Summary

Tableau Software beats Textmunication Holdgings on 9 of the 11 factors compared between the two stocks.

Textmunication Holdgings Company Profile

Textmunication Holdings, Inc. provides mobile marketing solutions, rewards, and loyalty services in the United States, Canada, and Mexico. The company operates an online mobile marketing platform that provides mobile coupons, mobile voting/polls, multimedia messaging, text messaging, Web widgets/online forms, and loyalty and rewards programs; and SMS reminders related to various appointments, anniversaries, b-days, oil changes, tune ups, and other events, as well as offers APIs that integrates with various systems or applications. It serves quick service restaurants; gyms, and health and fitness facilities; casinos, golf courses, bowling centers, and comedy clubs; retail stores; real estate and insurance sectors; digital marketing agencies; and investor relation firms, as well as bars, salons, and medical professionals. The company is based in Pleasant Hill, California.

Tableau Software Company Profile

Tableau Software, Inc., together with its subsidiaries, provides business analytics software products. It offers Tableau Desktop, a self-service, powerful analytics product with data; Tableau Server, a business intelligence platform for organizations; Tableau Online, a hosted software-as-a-service version of Tableau Server; Tableau Prep, a data preparation product for combining, shaping, and cleaning data; and Tableau Public, a cloud-based platform for analyzing and sharing public data. In addition, it offers Visual Query Language (VizQL) for databases, which is a computer language for describing pictures of data, including graphs, charts, maps, time series, and tables of visualizations; Live Query Engine that interprets abstract queries generated by VizQL into syntax understandable by database systems; and Hyper, an in-memory data engine technology that helps customers to analyze a range of data sets by evaluating analytical queries directly in the transactional database. Further, the company provides support, maintenance, training, and professional services. It serves organizations in various industries, including business services, energy and telecommunications, financial services, life sciences and healthcare, manufacturing and technology, media and entertainment, public sector, and education, as well as retail, consumer, and distribution industries. The company sells its products directly, as well as through indirect sales channels, such as technology vendors, resellers, original equipment manufacturers, independent software vendor, and distributors in the United States, Canada, and internationally. Tableau Software, Inc. was founded in 2003 and is headquartered in Seattle, Washington.

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