LiveRamp (NYSE:RAMP) and Bilibili (NASDAQ:BILI) are both mid-cap business services companies, but which is the superior investment? We will contrast the two companies based on the strength of their risk, institutional ownership, valuation, profitability, analyst recommendations, earnings and dividends.

Earnings and Valuation

This table compares LiveRamp and Bilibili’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
LiveRamp $285.62 million 11.44 $1.03 billion ($1.37) -35.23
Bilibili $597.01 million 8.12 -$80.24 million ($0.38) -45.82

LiveRamp has higher earnings, but lower revenue than Bilibili. Bilibili is trading at a lower price-to-earnings ratio than LiveRamp, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a summary of recent ratings and recommmendations for LiveRamp and Bilibili, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
LiveRamp 0 0 4 1 3.20
Bilibili 0 1 10 0 2.91

LiveRamp currently has a consensus target price of $62.60, indicating a potential upside of 29.69%. Bilibili has a consensus target price of $19.60, indicating a potential upside of 12.58%. Given LiveRamp’s stronger consensus rating and higher probable upside, equities research analysts plainly believe LiveRamp is more favorable than Bilibili.

Insider & Institutional Ownership

99.8% of LiveRamp shares are held by institutional investors. Comparatively, 28.6% of Bilibili shares are held by institutional investors. 5.2% of LiveRamp shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Volatility & Risk

LiveRamp has a beta of 1.49, suggesting that its share price is 49% more volatile than the S&P 500. Comparatively, Bilibili has a beta of 1.86, suggesting that its share price is 86% more volatile than the S&P 500.


This table compares LiveRamp and Bilibili’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
LiveRamp 280.55% -10.49% -8.70%
Bilibili -18.27% -14.01% -8.14%


LiveRamp beats Bilibili on 10 of the 15 factors compared between the two stocks.

About LiveRamp

LiveRamp Holdings, Inc. provides identity and data connectivity for powering exceptional customer experiences. The company offers IdentityLink, an identity resolution platform that connects people, data, and devices across the physical and digital world, powering privacy-compliant, people-based marketing that allows consumers to better connect with the brands and products they love. It also provides AbiliTec, an offline PII resolution technology that gives platforms and the marketers they work with the ability to connect and update what they know about consumers, resolve PII data across enterprise databases and systems, and deliver a better customer experience. The company was formerly known as Acxiom Holdings, Inc. and changed its name to LiveRamp Holdings, Inc. in October 2018. LiveRamp Holdings, Inc. was founded in 1969 and is headquartered in San Francisco, California.

About Bilibili

Bilibili Inc. provides online entertainment services for the young generations in the People's Republic of China. It offers a platform that covers a range of genres and media formats, including videos, live broadcasting, and mobile games. Bilibili Inc. has a strategic collaboration agreement with Tencent Holdings Limited for sharing and operating existing and additional anime and games on its platform in China. The company was founded in 2009 and is headquartered in Shanghai, the People's Republic of China.

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