Booking (NASDAQ:BKNG) and Lindblad Expeditions (NASDAQ:LIND) are both retail/wholesale companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, earnings, dividends, profitability, risk, valuation and analyst recommendations.

Profitability

This table compares Booking and Lindblad Expeditions’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Booking 29.05% 67.17% 20.58%
Lindblad Expeditions 3.11% 12.77% 3.20%

Analyst Ratings

This is a breakdown of current recommendations for Booking and Lindblad Expeditions, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Booking 0 16 11 1 2.46
Lindblad Expeditions 0 1 3 0 2.75

Booking currently has a consensus target price of $2,100.00, suggesting a potential upside of 11.70%. Lindblad Expeditions has a consensus target price of $18.25, suggesting a potential upside of 21.34%. Given Lindblad Expeditions’ stronger consensus rating and higher possible upside, analysts plainly believe Lindblad Expeditions is more favorable than Booking.

Insider and Institutional Ownership

92.5% of Booking shares are owned by institutional investors. Comparatively, 56.2% of Lindblad Expeditions shares are owned by institutional investors. 0.3% of Booking shares are owned by insiders. Comparatively, 50.2% of Lindblad Expeditions shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Risk & Volatility

Booking has a beta of 1.1, suggesting that its share price is 10% more volatile than the S&P 500. Comparatively, Lindblad Expeditions has a beta of 0.12, suggesting that its share price is 88% less volatile than the S&P 500.

Valuation and Earnings

This table compares Booking and Lindblad Expeditions’ top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Booking $14.53 billion 5.42 $4.00 billion $92.59 20.30
Lindblad Expeditions $309.73 million 2.41 $11.35 million $0.24 62.67

Booking has higher revenue and earnings than Lindblad Expeditions. Booking is trading at a lower price-to-earnings ratio than Lindblad Expeditions, indicating that it is currently the more affordable of the two stocks.

Summary

Booking beats Lindblad Expeditions on 11 of the 15 factors compared between the two stocks.

About Booking

Booking Holdings Inc, formerly The Priceline Group Inc., is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands. Its other brands include KAYAK, Rentalcars.com and OpenTable, Inc. (OpenTable). As of December 31, 2016, Booking.com offered accommodation reservation services for over 1,115,000 properties in over 220 countries and territories on its various Websites and in over 40 languages, which included over 568,000 vacation rental properties (updated property counts were available on the Booking.com Website).

About Lindblad Expeditions

Lindblad Expeditions Holdings, Inc. provides expedition cruising and adventure travel services. It delivers voyages through a fleet of eight owned expedition ships and five seasonal charter vessels under the Lindblad brand; and operates eco-conscious expeditions and nature focused small-group tours under the Natural Habitat brand. The company has a strategic alliance with the National Geographic Society. Lindblad Expeditions Holdings, Inc. was founded in 1979 and is headquartered in New York, New York.

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