Willis Towers Watson (NASDAQ:WLTW) and GoHealth (NASDAQ:GOCO) are both finance companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, valuation, institutional ownership, earnings, analyst recommendations, risk and profitability.


This table compares Willis Towers Watson and GoHealth’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Willis Towers Watson 11.00% 14.32% 4.02%
GoHealth N/A N/A N/A

Institutional & Insider Ownership

90.3% of Willis Towers Watson shares are owned by institutional investors. 0.6% of Willis Towers Watson shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Earnings and Valuation

This table compares Willis Towers Watson and GoHealth’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Willis Towers Watson $9.04 billion 2.95 $1.04 billion $10.96 18.91
GoHealth N/A N/A N/A N/A N/A

Willis Towers Watson has higher revenue and earnings than GoHealth.

Analyst Ratings

This is a breakdown of recent ratings and target prices for Willis Towers Watson and GoHealth, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Willis Towers Watson 0 9 4 0 2.31
GoHealth 0 1 10 0 2.91

Willis Towers Watson presently has a consensus target price of $215.00, suggesting a potential upside of 3.73%. GoHealth has a consensus target price of $22.78, suggesting a potential upside of 82.66%. Given GoHealth’s stronger consensus rating and higher probable upside, analysts plainly believe GoHealth is more favorable than Willis Towers Watson.


Willis Towers Watson beats GoHealth on 6 of the 9 factors compared between the two stocks.

About Willis Towers Watson

Willis Towers Watson Public Limited Company operates as an advisory, broking, and solutions company worldwide. The company's Human Capital and Benefits segment offers actuarial support, plan design, and administrative services for traditional pension and retirement savings plans; plan management consulting, broking, and administration services for health and group benefit programs; and benefits outsourcing services. It also provides advice, data, software, and products to address clients' total rewards and talent issues. Its Corporate Risk and Broking segment offers risk advice, insurance brokerage, and consulting services in the areas of property and casualty, financial lines, transport, and facultative. The company's Investment, Risk and Reinsurance segment offers capital markets-based products to insurance and reinsurance companies; software and technology, risk and capital management, products and pricing, financial and regulatory reporting, financial and capital modeling, merger and acquisition, outsourcing, and business management services; investment advice and solutions to pension funds and institutional investors; wholesale insurance broking services to retail and wholesale brokers; and underwriting and capital management, capital market, and advisory and brokerage services. Its Benefits Delivery and Administration segment provides primary medical and ancillary benefit exchange, and outsourcing services to active employees and retirees in the group and individual markets. This segment delivers healthcare and reimbursement accounts, including health savings accounts, health reimbursement arrangements, flexible spending accounts, and other consumer-directed accounts. The company was formerly known as Willis Group Holdings Public Limited Company and changed its name to Willis Towers Watson Public Limited Company in January 2016. Willis Towers Watson Public Limited Company was founded in 1828 and is based in London, the United Kingdom.

About GoHealth

GoHealth, Inc. operates a health insurance marketplace to enhance access to healthcare in the United States. The company, through its platform, offer various health insurance policies, including Medicare advantage, Medicare supplement, Medicare prescription drug plans, and Medicare special needs plans; and individual and family, dental, vision, and other related plans. The company was founded in 2001 and is headquartered in Chicago, Illinois.

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